“Shop The Look” Pins allow your audience to shop the products they see in your fashion and home Pins whenever you create a Look.
Whenever you create a Look through ShopStyle, that Look, as well as your tagged products and affiliate links, will instantly publish to your Pinterest board. Watch our tutorial video on how it works. As always, you should only monetize content that is your own. All images used in Shop The Look Pins should be original content that you have created and own the rights to.
Here are some quick tips on how to create the most successful Shop The Look Pins and leverage the Pinterest algorithm for greater exposure.
- Tag products that are clearly visible in the image (e.g. don’t link to products not shown or barely visible in the scene)
- Aim to tag multiple products per item (both exact items and similar products) and be sure to label ‘exact item’ when relevant
- Write a caption for your Look and add hashtags to give your content added context and increase discoverability in Pinterest search. These hashtags also help increase exposure of your Look across ShopStyle
- In your caption, include relevant keywords that describe your outfit and ideas on how to wear it (i.e. NYE outfit, how to style mixed prints, etc)
- Include various price points to diversify your offerings
- Save the same Shop The Look Pins to multiple boards both broad (e.g. Favorite Outfits) & specific (e.g. The Best Denim) for increased exposure
- Upload images with that best aspect ratio for Pins, which is 2:3, with a minimum width 600 pixels
Need more help? Head to our FAQ and learn more about Shop The Look!
Trina says
Awesome! Hope this helps me out in a big way
Lorina Daiana says
This looks great! How do we start using it now?
ShopStyle Collective says
Hey! The directions are in this post. Click into our help center for step-by-step directions.
Jade says
Awesome! Can’t wait to see it in action.
Nikki says
When in January will this feature be available? I am excited to start using it but don’t yet see it as an option in dashboard when sharing a look, only to save to Pinterest.
ShopStyle Collective says
It’s available now!
Stephanie L. Matlock says
Thanks! This is gonna be great!
AdamO says
Thank you for this post. Its very inspiring.