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ShopStyle Collective Blog

A place for all the tips and tricks to best monetize your ShopStyle Collective links.

Chapter 2: Brand Partnerships

June 8, 2016 | Tips & Best Practices

Screen Shot 2016-06-08 at 2.48.47 PM
*image from Atlantic-Pacific
As promised, the second chapter of a very long novel — securing more brand partnerships! Read part one here.
 
Now that you’ve secured a collaboration, it’s important to take steps to make sure you’re exceeding expectations and developing a relationship with that brand. This is not a single transaction; this is a consistent stream of revenue from your favorite retailer and an opportunity to receive some pretty cool perks. 
 First, it’s important to understand the goals of this campaign. Is the brand looking to drive sales or traffic to its site, foot traffic to a store opening, or social buzz and an increased Instagram following? Each of these goals should be approached differently. 
 
Sales will always be important, even if the brand has other goals it would like to address. For this, ask yourself what has performed in the past. Do items in a certain price range convert better? Are sales and promotions your cup of tea? Are certain categories better than others (dresses, jackets, shoes, etc.)? Focus on what performs for you, and include at least 12 links to that retailer. These should be a mix of text links and widgets, product and category pages. Most importantly, make sure you link to the items you’ve featured in your photographs. Your readers want to wear what you’re wearing! 
 
Your collaboration contract will likely highlight deadlines and deliverables. Standard deliverables include one blog post, one Instagram post, one Facebook post, and one Twitter post. Here is the thing about deliverables — that’s the minimum you should do! ALWAYS, ALWAYS go above and beyond. Make sure you’re meeting deadlines and executing more than what was asked. The brand will notice, and it’ll want to work with you again in the future. 
 
Once all is said and done, write a handwritten thank-you note to your contact at the brand. This really goes a long way — who doesn’t appreciate a thoughtful note? 
Takeaways:
— Address the campaign goals
— Meet deadlines set by the retailer
— Go above and beyond
— Send a thank-you note
 Screen Shot 2016-06-08 at 2.45.39 PM
Hugs,
Larissa
*image via With Love from Kat

Reader Interactions

Comments

  1. Lisa says

    June 9, 2016 at 9:42 pm

    I love the note idea – it really does make a difference!

    Lisa
    http://www.theeverydayelevated.com

    Reply
  2. Diana says

    June 11, 2016 at 2:35 pm

    I love the idea of a thank you note. Thank you notes make it so much more personal and is a great way to share your appreciation!

    Diana | http://www.thechicdiary.com

    Reply
  3. Cindy says

    June 12, 2016 at 6:50 am

    The note idea really is great. Thanks! I’m doing one right now and will definitely do that.

    Reply
  4. Nicole Kim The Blogger says

    June 13, 2016 at 1:29 am

    In scoring a campaign opportunity you have already established a relationship with the brand. More importantly, Blogger’s like me should continue to be consistent and strategic in the way they write and share content. That’s the way to encourage brands to choose you for more opportunities and a way to continue to build your own brand and reputation as a Blogger.

    Reply
  5. Taylor Aube says

    June 15, 2016 at 5:29 am

    Hello! It’s Taylor Aube from Stop, Drop & Vogue!

    The thank you note is such a wonderful and cute idea! I actually have been having a lot of success when pitching to brands by highlighting every detail about the potential campaign (numbers, stats, blog posts, post length, etc) along with sharing every detail about my blog and the demographics of my followers.

    Here is a double question: What if a collaboration is successful in every facet, but sales are lacking? How do you truly judge a successful campaign? I ask this since a consumer may not immediately purchase something from a campaign, but having the brand/image imprinted in their mind makes them come back and shop there, unfortunately that’s hard to track if they aren’t clicking on a directed and traceable link!!

    http://stopdropandvogue.com

    P.s. I love ShopStyle!

    Reply
  6. Diana Elizabeth says

    June 15, 2016 at 4:03 pm

    the thank you note!! Yes! I’m always following up with all the links to the PR company to make it easier but hadn’t thought about the TY note, even though I wrote one for everything else. Thanks for the reminder!

    Reply

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They’re all available for linking, too. Get star They’re all available for linking, too. Get started on your content now with these in-network favorites.
May is Asian American Pacific Islander Heritage Mo May is Asian American Pacific Islander Heritage Month. Kick off the month by sharing these trending Asian-owned brands your followers are sure to love. Plus, head to the blog for more!
Brunch essentials, travel beauty, and dresses galo Brunch essentials, travel beauty, and dresses galore…Swipe for what’s on the rise for May and add to your content strategy for the month. ✨ See the full trend report on the blog! #trendreport
Ready, set, link! We just onboarded 10 new ShopSty Ready, set, link! We just onboarded 10 new ShopStyle Collective retailers in fashion, home, baby, and more. Use them to create content your audience will love. Swipe for a sneak peek, and head to the blog for the full list.
If you’re not already using Instagram’s Link S If you’re not already using Instagram’s Link Stickers, it’s time to start. Instagram rolled out Link Stickers to everyone earlier this year, and the tool is one of the easiest ways to monetize on Instagram! Swipe for some ways you should be taking advantage ➡️
Introducing the Spring Content Challenge, Instagra Introducing the Spring Content Challenge, Instagram Story Edition! 🌸 It’s easy: Follow the challenge prompt each day and post it to your Instagram Story. Remember to include an affiliate link (via Link Stickers) for every story you post. 

Tag @shopstylecollective for a chance to be featured. Good luck!

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