4 Steps to Planning Holiday
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Given limited inventory and shipping delays, consumers are expected to shop earlier than ever this year. So remember, the early bird gets the sale – start early!
Follow (and download!) this checklist for all the holiday success.
Step 1: look to the past
- Check performance from Holiday 2021 to see what worked
- Review performance from the last 30 days to see what your audience is currently liking
- Note what content had the highest engagement (likes, comments, saves) from past years
step 2: plan your content strategy
- Add top-performing retailers, brands, and categories to your plan
- Incorporate your best-selling products from last year
- Expand on top performers (e.g. If Etsy performed well, make an entire Etsy gift guide)
- Identify past content you can update and re-share
- Add in high-converting and high-commission retailers (Advanced Members only)
step 3: start posting!
- Ramp up your posting cadence
- Starting in October, add in holiday content at least once a week
- Include at least 3 affiliate links per shoppable post
- Make sure all content is original (made by you)
- Create a holiday destination on your blog or social (link-in-bio, Story highlight)
step 4: prepare for the rush
- Download the Collective Voice App for quick and easy content creation
- Bookmark the Trending Products Carousel for easy access to best-sellers
- Start using Widgets and Looks to create gift guides (Advanced Members only)
- Bookmark our blog, follow us on Instagram, and keep an eye out for must-know information