• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Get Started
    • Earn Money
    • Affiliate Tools Overview
    • First Payment
  • How To: Tools
    • Looks & Collections
    • Product Widgets
    • LinkIt Tool
    • Text Link
    • Convert Tool
  • Sales
  • Tips & Best Practices
  • Join Now
  • Say Hi

ShopStyle Collective Blog

A place for all the tips and tricks to best monetize your ShopStyle Collective links.

F.T.C. Compliance is a Must!

December 3, 2019 | Must Know, Tips & Best Practices

Everything you need to know.

Whether you’re working on sponsored content or promoting affiliate links, following FTC guidelines is crucial for any influencer’s business. The FTC believes that the consumer deserves the right to know any time a person is paid by a company, given free products, or something of value is exchanged for promotion, when evaluating their recommendation.

According to Sprout Social, 74% of shoppers make buying decisions based on social media content. This amount of influence is powerful and the FTC wants to ensure paid promotions are fully disclosed, honest, and not misleading. It should be very clear in a post that you were paid or will be paid for an endorsement.

Placement is key

Your disclosure should be up front and easy to find. It shouldn’t be buried among hashtags or at the end of your content. It should be noticeable and at the “top of the fold” — that means it should be in the first three lines of the description (before the “more” button). Remember these 4 words:

  • Prominence. Is the disclosure big enough for consumers to read easily?

  • Presentation. Is the disclosure worded in a way that consumers can easily understand?

  • Placement. Geography matters. Is the disclosure where consumers are likely to look?

  • Proximity. Is the disclosure close to the claim it modifies?

Disclose every piece of paid content

Assume followers are aware of your brand relationships, even if the content seems like an obvious ad. Be sure to disclose affiliate links, free products, brand ambassadorships, appearances, and collaborations.

Proper disclosure means using  proper verbiage and hashtags. Examples include:

  • #ad for affiliate links. 

  • #sponsored for paid campaigns.

  • This post contains affiliate links, which means I may receive a commission if you click on a link and purchase something.

  • Disclosure: Thank you to “Brand Partner” for sponsoring today’s post.

Create trust

Following FTC guidelines will provide an opportunity for your audience to notice and value your strong partner affiliation as a trusted source. As  clear connections with partners and brands are made, audiences will follow suit with support.  Brands will also take notice to compliance, and continue to tap into your reach for paid support.

Check out the latest FTC endorsement guidelines in full, here, and their FAQs, here.

Image via @Stylemegrasie

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Looking for something?

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

@ShopStyleCollective

Meet @iamasadugger , a beauty creator and team mem Meet @iamasadugger , a beauty creator and team member here at Collective! She’s sharing what she loves about 3 of her fave Black-owned brands. For more information on supported brands, visit our blog. Happy linking! @blackgirlsunscreen , @fentybeauty , @tginatural
These brands made a splash in 2022 - and you playe These brands made a splash in 2022 - and you played a major role in their success! Swipe to see the brands that trended at the top of the charts in our 2022 Year In Review. Remember: These brands are still trending in 2023, so make sure to keep sharing (and your followers will keep shopping!) #shopstylecollective #yearinreview
The trends that made 2022 – all influenced by yo The trends that made 2022 – all influenced by you 😎. Thanks so much for all your creativity, passion, and dedication. To see the full Year in Review report, head to our stories. #ShopstyleCollective #yearinreview

Images by @ayshaharun and @blaireadiebee
And just like that, shipping deadlines are around And just like that, shipping deadlines are around the corner! Add these key dates to your calendar and be sure to keep these in mind when creating your content ✨
#shopstylecollective #creatortips
Don’t stop now! ⚡️ It’s the final push for Don’t stop now! ⚡️ It’s the final push for Cyber Week. Follow along with today’s easy content challenge to finish strong. #shopstylecollective #cybermonday
Happy Black Friday! Are you up for the challenge? Happy Black Friday! Are you up for the challenge? Follow along with our special edition challenge on this major earning day. It’ll help you stay on top of linking and maximize commissions!

Don’t forget to tag @shopstylecollective in your posts for a chance to get re-grammed. #shopstylecollective #contentchallenge

Recent Posts

  • Sales to Post About 2/10
  • Introducing TapTo.Shop, the Link-in-Bio Game Changer for Creators
  • Up to 50% at Lamps Plus- Get your followers inspired for a home refresh! 
  • 1-800 Flowers Special Offers Page
  • Sales to Post About 2/3

Popular Posts

Spotlight On Style 1/5

NEW LOOKS CHALLENGE + FEATURED LOOKS THIS WEEK

NEW LOOKS CHALLENGE + FEATURED LOOKS THIS WEEK!

New Looks Challenge + Featured Looks This Week!

Archives

Footer

About ShopStyle Collective

We empower influencers to be lifestyle leaders. Grow your brand and audience with our guidance, data, innovative tools, and team of experts. We believe in your influence and we’re here to power that passion.
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
Meet @iamasadugger , a beauty creator and team mem Meet @iamasadugger , a beauty creator and team member here at Collective! She’s sharing what she loves about 3 of her fave Black-owned brands. For more information on supported brands, visit our blog. Happy linking! @blackgirlsunscreen , @fentybeauty , @tginatural
These brands made a splash in 2022 - and you playe These brands made a splash in 2022 - and you played a major role in their success! Swipe to see the brands that trended at the top of the charts in our 2022 Year In Review. Remember: These brands are still trending in 2023, so make sure to keep sharing (and your followers will keep shopping!) #shopstylecollective #yearinreview
The trends that made 2022 – all influenced by yo The trends that made 2022 – all influenced by you 😎. Thanks so much for all your creativity, passion, and dedication. To see the full Year in Review report, head to our stories. #ShopstyleCollective #yearinreview

Images by @ayshaharun and @blaireadiebee
And just like that, shipping deadlines are around And just like that, shipping deadlines are around the corner! Add these key dates to your calendar and be sure to keep these in mind when creating your content ✨
#shopstylecollective #creatortips
Don’t stop now! ⚡️ It’s the final push for Don’t stop now! ⚡️ It’s the final push for Cyber Week. Follow along with today’s easy content challenge to finish strong. #shopstylecollective #cybermonday
Happy Black Friday! Are you up for the challenge? Happy Black Friday! Are you up for the challenge? Follow along with our special edition challenge on this major earning day. It’ll help you stay on top of linking and maximize commissions!

Don’t forget to tag @shopstylecollective in your posts for a chance to get re-grammed. #shopstylecollective #contentchallenge

Copyright © 2023 · ShopStyle Collective Blog · Designed by Bella Creative Studio