With your new, detailed sales data you have the power and knowledge to understand the exact impact you are making on brands and retailers.
Use this data to:
Improve your shoppable content
Inspire your followers to shop more often. Look at your AOV by platform and create content that makes it simple to shop on Facebook, Instagram, your blog, Youtube, etc!
Learn more about your audience
Analyze your audience’s behavior, know when they are shopping and what they are buying. By knowing your audiences AOV and brand AOV you can easily identify what your audience is comfortable spending and what they are willing to splurge on.
Understand your retailer performance
Use your sales, AOV, conversion rate, and commissions to analyze your revenue performance at the retailer level.
AOV and sales data help you understand the sales you are driving and at what volume. You can use this to determine which retailer is your highest converting, which potential retailers could be improved, and which similar retailers you should test out
Make informed decisions
When you look at your platform, brand and category earnings, AOVs, commission rates, and conversion, you can create smarter content that delivers on your goals.
Enhance your brand story
Enrich your media kit by sharing attention grabbing stats like conversion rates, Audience AOV, and dollars driven to your top brands.
Image via @NaturallyFashionable