If you’re an influencer looking to collaborate with brands, it’s imperative to have a standout media kit. It will be used to showcase your personal brand, share key analytics and audience demographics of your platform, and support your case as a great candidate to partner with.
No matter the size of your following, there’s important information to be shared! We’ve provided a rundown of what every influencer needs in their media kit:
Your media kit should include:
1. A Bio Section
Include a photo of yourself, your brand logo and contact info.
Include a blurb about yourself, how long you’ve been blogging, and what kind of themes, categories, and topics you write and create content around.
Pro tip: Does your blog have a theme? Include it. Do you have a weekly or monthly series that performs well? Highlight them. What has been your top content in the past six months? Share this!
Monthly Page Views
Monthly Unique Visitors
Audience Demographics (countries, gender, and age of readers)
Social reach by channel
Pro tip: If there are any numbers that don’t feel impressive, leave them out OR present your growth trends instead.
3. A Portfolio of Your Work
Examples of brands that have performed best for you
Press highlights, spotlights, or notable features
Pro tip: If you’ve had a great relationship with a sponsor, don’t be afraid to reach out to them for a testimonial. Even a few words will go a long way.
Your rate card should include fees for:
1 blog post + a round of social posts (Facebook, Pinterest, Instagram)
Individual social posts: Instagram, Instagram Story, Facebook, Pinterest
Videos – if applicable
Whether or not you are interested in sampling campaigns
Need a Media Kit refresh? We have you covered!
The ShopStyle Collective design team created several branded templates just for you.
Download the ShopStyle Collective here:
Image via @iamKeliB