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ShopStyle Collective Blog

A place for all the tips and tricks to best monetize your ShopStyle Collective links.

Facebook Affiliate Policy Update

May 31, 2018 | Must Know

With all of the recent changes surrounding Facebook, we wanted to help clarify how you can follow these new rules, stay compliant with the Federal Trade Commission (FTC), and continue to monetize your original content on Facebook. If you are interested in reading about FTC guidelines for all channels, check out this help center article. (This is our understanding of the current policy).

AFFILIATE LINKS ON NON-SPONSORED CONTENT

Facebook (and the FTC) requires that you indicate the commercial nature of your post if it contains affiliate links. If you do not properly disclose the affiliate links, or if your content appears spammy in nature, your post is at risk of being removed by Facebook. Here are steps to take to ensure your ShopStyle links are properly disclosed:

  1. Your post must include original content that you created yourself, without any financial agreement from a third party. Example of non-sponsored content: Beauty tutorial with your own products, or #OOTD of items you purchased. Does not include: Beauty tutorial with items you received for free from a brand partner.
  2. Include a clear and visible affiliate disclosure in your post (e.g. #affiliatelink #ad or “this post contains affiliate links”).
  3. Make sure your ShopStyle link(s) correspond to your content. You should provide context for each link so the user knows what it will be linking out to. For example, you can break out your outfit with links to your sandals, top, and skirt, and label each of them.

AFFILIATE LINKS ON SPONSORED CONTENT

When a brand or company sponsors your post (this includes when they send you free products), you should follow the same rules and disclose it as a sponsored post by tagging the company (your business partner) with Facebook’s Handshake tool. The Handshake tool is also referred to as Facebook’s branded content tool.

Again, you must provide necessary disclosures to indicate the commercial nature of your content. e.g. #sponsored or “this post was sponsored by…”

ONLY MONETIZE ORIGINAL CONTENT

Original content is content that you create yourself and own the rights to. This can include photos that you have taken, blog posts/articles that you wrote, and more. If you did not create the content, you should not be monetizing it using ShopStyle links.

Examples of original content: Photo you took of yourself in an #ootd or a blog post you wrote

Examples of not original content: Image taken off Pinterest of another blogger in an #ootd or a stock image from a retailer’s website

Here are resources from Facebook for more details:

Facebook Branded Content Overview

Facebook Branded Content Policies

Facebook Branded Content Help Center

xo,

Courtney

Images via The Southern Style Guide and Blake Von D

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Meet @iamasadugger , a beauty creator and team mem Meet @iamasadugger , a beauty creator and team member here at Collective! She’s sharing what she loves about 3 of her fave Black-owned brands. For more information on supported brands, visit our blog. Happy linking! @blackgirlsunscreen , @fentybeauty , @tginatural
These brands made a splash in 2022 - and you playe These brands made a splash in 2022 - and you played a major role in their success! Swipe to see the brands that trended at the top of the charts in our 2022 Year In Review. Remember: These brands are still trending in 2023, so make sure to keep sharing (and your followers will keep shopping!) #shopstylecollective #yearinreview
The trends that made 2022 – all influenced by yo The trends that made 2022 – all influenced by you 😎. Thanks so much for all your creativity, passion, and dedication. To see the full Year in Review report, head to our stories. #ShopstyleCollective #yearinreview

Images by @ayshaharun and @blaireadiebee
And just like that, shipping deadlines are around And just like that, shipping deadlines are around the corner! Add these key dates to your calendar and be sure to keep these in mind when creating your content ✨
#shopstylecollective #creatortips
Don’t stop now! ⚡️ It’s the final push for Don’t stop now! ⚡️ It’s the final push for Cyber Week. Follow along with today’s easy content challenge to finish strong. #shopstylecollective #cybermonday
Happy Black Friday! Are you up for the challenge? Happy Black Friday! Are you up for the challenge? Follow along with our special edition challenge on this major earning day. It’ll help you stay on top of linking and maximize commissions!

Don’t forget to tag @shopstylecollective in your posts for a chance to get re-grammed. #shopstylecollective #contentchallenge

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Meet @iamasadugger , a beauty creator and team mem Meet @iamasadugger , a beauty creator and team member here at Collective! She’s sharing what she loves about 3 of her fave Black-owned brands. For more information on supported brands, visit our blog. Happy linking! @blackgirlsunscreen , @fentybeauty , @tginatural
These brands made a splash in 2022 - and you playe These brands made a splash in 2022 - and you played a major role in their success! Swipe to see the brands that trended at the top of the charts in our 2022 Year In Review. Remember: These brands are still trending in 2023, so make sure to keep sharing (and your followers will keep shopping!) #shopstylecollective #yearinreview
The trends that made 2022 – all influenced by yo The trends that made 2022 – all influenced by you 😎. Thanks so much for all your creativity, passion, and dedication. To see the full Year in Review report, head to our stories. #ShopstyleCollective #yearinreview

Images by @ayshaharun and @blaireadiebee
And just like that, shipping deadlines are around And just like that, shipping deadlines are around the corner! Add these key dates to your calendar and be sure to keep these in mind when creating your content ✨
#shopstylecollective #creatortips
Don’t stop now! ⚡️ It’s the final push for Don’t stop now! ⚡️ It’s the final push for Cyber Week. Follow along with today’s easy content challenge to finish strong. #shopstylecollective #cybermonday
Happy Black Friday! Are you up for the challenge? Happy Black Friday! Are you up for the challenge? Follow along with our special edition challenge on this major earning day. It’ll help you stay on top of linking and maximize commissions!

Don’t forget to tag @shopstylecollective in your posts for a chance to get re-grammed. #shopstylecollective #contentchallenge

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