Image via Gal Meets Glam
So, now that you’ve been blogging for awhile, you may be ready to take your business to the next level. Learning how to brand your blog is a great first step! It all starts by thinking of your blog as a branded business. You know those blogs that you can recognize in your feed without even seeing their handle? Or when a quick view of a caption reminds you of a certain blogger? Those people have been successful in branding their blog.
Before we get into the details about branding your blog, the most important takeaway is consistency. Once you figure out your voice, tone, color scheme, and image, it is important to stay consistent. Inconsistency can look unprofessional and may confuse your audience.
- Voice and tone
This is a great place to start branding your blog. Make a list of 5 adjectives that describe your blog. Are you classic and sophisticated, or trendy and playful? While you’re at it, another great exercise is to define what your brand is not. Put these adjectives up on a board clearly wherever you usually write your blog posts. These keywords will help you create a consistent tone when writing a blog post, Instagram caption, or a pitch email to a retailer.
- Logo and tagline
Every great business has a logo and tagline. Think about it. Your blog header is the first thing your audience sees when you enter a site. Start by looking at a few of your favorite blog logos. What do they have in common? What makes the unique and/or memorable? A great logo should add credibility and recognition to your brand.
A tagline helps readers decide if they’re interested in your blog. Make it easy for them to decide! Think about your topics and define your target audience. A great tagline will show your readers that you know them. Try to make your tagline short, powerful, and snappy.
- Fonts and colors
It’s easy to go font crazy. We recommend sticking to two fonts; one as a header and one for accents. These fonts should be easy to read and fit your blog’s personality. Some questions to ask yourself are: Does this font look good in all caps, as well as lowercase? Is it legible at its smallest size? Does your font pairing go together as a header and accent? Don’t forget to think about your audience as well. Are they fun or serious? Classic or trendy? All of these questions should lead you to make informed decisions on your font choices.
Next, let’s talk about colors. Are you puzzled on how to create your blog’s color palette? A great place to start is by looking at your Pinterest and Instagram accounts. What kind of colors do you see consistently? What colors are you drawn to the most? Jewel tones? Neutrals? Bright colors? It’s important to choose colors that naturally fit your brand. Try to stick to two main colors, with a few accent colors. Experiment with how they look together, as well as on their own. Use these colors consistently on your blog and in social graphics.
We all know by now that consistency is key when it comes to branding your blog’s photos. A simple way to make sure each photo looks and feels the same is to use Lightroom presets or recipes. Take a look at photos you’re drawn to on Instagram. Are they light and airy, or dark and moody? There are a ton of apps and free Lightroom presets that can help keep your feed consistent. Remember, be picky about what kind of photos you post. Your feeds are your business card and the first thing businesses look at.
All of these steps will help turn your blog into a thriving business. Just remember: it’s impossible to build a brand without utilizing all of these steps consistently. Good luck, and can’t wait to see what you come up with!