We are constantly asked, “How do I score partnerships with my favorite brands?” While getting campaigns is not always easy, there are a few things you can do to set yourself up for success.
The first step is to have a killer media kit. A media kit is a document that outlines the key facts and stats about your blog/site. Your media kit should present your brand in the best possible light and give the receiver an idea of what you can bring to the table. We have created a media kit template for you to download and customize (see details at the bottom of this post). We’ve included a PSD version for the Photoshop savvy, and an easy-to-use Google slides version.
If you’re interested in collaborations with ShopStyle, send your media kit + rate card to firstname.lastname@example.org so we can pitch you for campaigns within our network of retail and brand partners. Due to high volumes, you will not receive a reply to your email. We will reach out to you if there’s an upcoming opportunity that aligns with your brand.
Be proactive! Once your media kit is complete, share it. Check out PR agencies and collect brand contacts to build your contact list. Remember to be personable and make sure to tell the brand why you would be a great fit for them and what value you can add.
Media kit should include:
Short bio about you and your blog
- Start with a photo of yourself + brand logo + contact info
- Include a blurb about yourself, how long you’ve been blogging, and what kind of categories you write about.
- Pro Tip: Think. Does your blog have a theme? Include it. Do you have a weekly/monthly series that performs well? What have been your top blog posts in the past six months?
- Monthly Page Views
- Monthly Unique Visitors
- Audience Demographics (Top countries, gender, and age of readers)
- Instagram, Facebook, Pinterest, and Twitter Followings
- Pro Tip: If there are any numbers that you don’t feel are impressive, leave them out OR present your growth trends instead.
Testimonials & Previous Work
- Brands that have performed best for you
- Features in notable publications (e.g. mentioned in Vogue)
- Past notable partnerships
- Pro Tip: If you’ve had a great relationship with a sponsor, don’t be afraid to reach out to them for a testimonial. Even a few words will go a long way.
If you want to be considered for campaigns, it’s best to be upfront about pricing. We will keep your rate card and media kit on file. Remember to send the most up-to-date versions as your stats and information changes.
Rate card should include:
- Fee for a blog post + round of social (Facebook, Pinterest, Instagram, etc.)
- Fee for 1 Instagram post
- Fee for 1 Facebook post
- Fee for 1 Pin
- Fee for IG Story
- Fee for Video (YouTube) – if you do that type of content
- Fee for an event appearance (we know this can vary, so a rough estimate is fine)
Pro Tip: Include your rate card as a separate attachment or in the body of the email when you send ShopStyle your media kit.
Media Kit Template:
- Each layer is labeled accordingly
- To place images within the designated rectangles, just drag image above the rectangle layer, then right click on the image placed, choose “Create Clipping Mask,” then you can move and scale however you like
- When finished, go to File > Export > Artboards to PDF
- This is a view-only version, go to File > Make a copy… to edit the template (you must be signed into your Google account to have the ability to “Make a copy…”
Pro Tip: Always convert your media kit into a PDF for fast viewing.
Congrats! Once you’ve created a branded media kit you’ll be able to use it as a template for years to come. Go out there and get the sponsorships you deserve!