Now that you’ve read all about how to create the perfect high-converting gift guide, it’s time to update it with the latest data that we provide for you to best monetize your content!
Study The Data
Your ShopStyle Collective analytics measures the performance of your posts — this data is key to help you make even more money. Your readers are telling you what they want through clicks and orders. Study what’s currently working in your top performing categories and styles. We’ve recently updated our analytics tool to include a more in depth look at the products performing well and from which retailers. Once you know metrics on top performing content for you make sure to implement this. For example if are you seeing 75 clicks on a mini black dress you just shared versus only 5 clicks on a mini pink dress your readers might be partial to this color. Use the tools to educate your blog content and monetize smartly. That leads me to our next section, trended data.
In your Trended Data analytics, watch for recurring patterns within categories and styles. If you’re seeing lots of clicks and orders on backpacks and luggage, replenish your gift guides with similar styles/colors, or even create a separate post on chic travel gear.
When creating shops with your Looks tool, you can monitor engagement on every gift guide post. Study each shop to see which ones are dominating in clicks and orders. Update your top posts by replacing sold out products and adding on similar items. Replenish them to capitalize on your earning potential! Gifts For Her, Top Gifts Under $100, and Luxury Gifts are three top performing themes on Shopstyle right now.
Speaking of top performing guides — the best ones are monetized with the ShopStyle Collective tools, and the latest one helps you make clickable collages. Head here for a mini tutorial on how this tool works and start creating more content with ShopStyle Collective today.