Everything you need to know to maximize your earnings by picking the right products and posting strategically.
1. Get Ready Early
We saw clicks and orders start to pick-up on the 13th of November — 12 days before Black Friday. Create your content and begin posting well before the big sales to catch the readers that shop early.
2. Get Them Clicking
Make sure you have a lot of “easy” entry items. Last November, the top-performing products were under $25. By December, top performers had moved to the $25-$50 range.
3. Pick The Right Retailer
We see a lot of duplicate products available across retailers. Pick the top-performing retailers defined by traffic and high conversion
(a list is available to you here)!
4. Try Product Flanking
Have a selection of comparable products with diverse price points. For example, show a $2,000 bag, a $700 bag, and a $70 bag. A luxury buyer will look to the most expensive option, while the mid-tier spender is more inclined to go for the $700 bag, because they can see that it could be considerably more expensive. The discount shopper also has an option of getting a similar item at a price point that works for them.
5. Create Urgency
Get your readers to buy with time-sensitive phrasing and wording like, “time is running out,” “last chance,” or “only one day left,” especially with a deadline. Create scarcity by talking about inventory. If your reader sees that there are only a few of a particular item left, they will be more likely to buy. Use a clear, direct call to action with a click out leading your reader exactly where you want them to go.
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