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ShopStyle Collective Blog

A place for all the tips and tricks to best monetize your ShopStyle Collective links.

Sales Blogging 101: Best Practices

March 17, 2016 | Sales to Talk About, Tips & Best Practices

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Ever wonder how best to blog about sales? Our ShopStyle Collective editors have combed the web to compile a list of the best sales blogging practices.

  1. Give your readers a heads-up before the sales. Did you know here on the ShopStyle Collective blog, we share the hottest retailer sales every week? Every Wednesday, check back on our blog to find the best deals and be sure to plan your blog and social content for the week around the biggest sales. Planning ahead is key!
  2. Have a catchy and informative title for your post. Be sure to include keywords, such as “sale,” “deals,” “x% off,” or “Spring buys” or mention a sale code in your headline.
  3. Add timeliness to your title or blog post. In your title, include the time frame for the sale, such as “weekend deals,” “Spring buys,” or “today only.” You can also include this in photo captions. For example: “For Love & Lemons dress (on sale at Shopbop only this week).”
  4. Include links, widgets, and photos. Always remember to include at least 12 text links, both in the text and toward the bottom, in every post. Create a widget of the items you’re blogging about and be sure to add it along with great pictures.
  5. Go for visual pow. Don’t forget to add visually appealing and dynamic photos, not just product photos from the retailer, but also yourself from different angles and in various styles. Or try composing collages in Photoshop or Dress.li! Check out our guide from the ShopStyle design team on how to create an engaging product collage.
  6. Replace sold-out items. Calling out an item if it’s almost sold out is a great idea. When you link to items, pay attention to the availability listed on the retailer’s site. When appropriate, add “only x left” to encourage your readers to check out the item. When the item sells out, you can use the ShopStyle Collective Sold Out Notification feature to make sure you’re always linking to products that are actually in stock.
  7. Recommend similar products. If you think that the items you’re blogging about are on the verge of selling out, check out similar products on ShopStyle and give your readers options that are close style-wise.
  8. Dig into your data. Look at your best performing products in the ShopStyle Collective dashboard and analyze the prices that your reader respond to the most so you can target your optimal price point.

We hope these tips will help make you a sale blogging pro! Happy shopping, and happy blogging.

xo,

Collective Team

Reader Interactions

Comments

  1. for sale website popular says

    March 21, 2016 at 2:15 am

    Greetings! Very useful advice within this article! It’s the little changes that will make the largest changes.

    Thanks for sharing!

    Reply
    • Julien Isaacs says

      March 21, 2016 at 12:02 pm

      Happy to help! 🙂

      Reply
    • Julien Isaacs says

      March 23, 2016 at 11:20 am

      Glad to hear! 🙂

      Reply
  2. beach volleyball game, says

    March 22, 2016 at 2:30 am

    This is a really good tip especially to those new to the blogosphere.

    Short but very accurate info… Many thanks for sharing this one.
    A must read post!

    Reply
  3. Isabella says

    June 7, 2016 at 12:22 am

    Thanks Julien, such a useful post!

    Reply
  4. Gertie says

    June 15, 2016 at 11:47 am

    Hello! Do you know if they make any plugins to
    help with Search Engine Optimization? I’m trying
    to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Appreciate it!

    Reply

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What’s up with Instagram these days? Swipe for h What’s up with Instagram these days? Swipe for how to make the most of the platform right now, including tips on Reels, Stories, links, and more!
Just dropped 🎉! New updates and features that m Just dropped 🎉! New updates and features that make it easier than ever to create your content AND a fresh new look. Head to your Collective dashboard or app to see what’s new.
This just in––the August Trend Report, complet This just in––the August Trend Report, complete with top-performing categories and retailers and fresh ideas to inspire your content. Kick off the month strong with these Collective insights by your side. #trendreport
Happy Prime Day! Kickstart your content with this Happy Prime Day! Kickstart your content with this 2-day challenge (bookmark it!). And don’t forget to check our blog for even more Prime Day resources around earning big.
Yippee for new retailers! Check out the latest and Yippee for new retailers! Check out the latest and greatest brands available for linking now. Plus, head to the blog for the full list ✨
ShopStyle Collective is proud to be part of the Ra ShopStyle Collective is proud to be part of the Rakuten America's family.

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