On April 13, we visited the Pinterest Workshop where we conducted a Q&A with Pinterest via Facebook Live. In preparation for this event, we collected all the burning Pinterest questions from our community. If you missed the live stream, you can view the complete video here in our ShopStyle Collective Community Facebook group.
Sarah, a product manger at Pinterest, provided a ton of useful and actionable information for our influencers in this live session. She covered high-interest topics like how to grow your audience and engagement on Pinterest, advice for joining group boards, tips for using Pinterest to grow your blog, and how to leverage Pinterest hashtags.
Here are 3 key takeaways from the event:
BE ORIGINAL // While re-pinning others content is a great way to show your taste, content that you create and distribute is favored by Pinterest. The same goes for boards. Focus your time and energy on your own exclusive content.
BE DISCOVERABLE // The more detailed your descriptions can be the better. Think SEO when writing Pin descriptions and touch on topics both broad and specific. You can use up to 20 hashtags to help people find your Pins. Unlike descriptions, hashtags should be broad (i.e. #springfashion not #polkadotmaxiskirt).
BE CONSISTENT // Pinterest rewards consistency over volume, so having a routine schedule will pay off on this platform. Instead of posting many times in one day, choose to post twice a day, everyday. Use a scheduling too, like Tailwind, to help with this.
Be sure to watch the Facebook Live video for more insider knowledge on the Pinterest algorithm, best practices, and upcoming updates to the platform!