ShopStyle Collective Blog

A place for all the tips and tricks to best monetize your ShopStyle Collective links.

Monetization Strategy

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ALL YOUR PINTEREST QUESTIONS ANSWERED – LIVE Q&A AT THE PINTEREST WORKSHOP

| Tips & Best Practices

On April 13, we visited the Pinterest Workshop where we conducted a Q&A with Pinterest via Facebook Live. In preparation for this event, we collected all the burning Pinterest questions from our community. If you missed the live stream, you can view the complete video here in our ShopStyle Collective Community Facebook group.

Sarah, a product manger at Pinterest, provided a ton of useful and actionable information for our influencers in this live session. She covered high-interest topics like how to grow your audience and engagement on Pinterest, advice for joining group boards, tips for using Pinterest to grow your blog, and how to leverage Pinterest hashtags. 

We mention a few resources in the video, which are below for your reference:

Here are 3 key takeaways from the event: 

BE ORIGINAL // While re-pinning others content is a great way to show your taste, content that you create and distribute is favored by Pinterest. The same goes for boards. Focus your time and energy on your own exclusive content.

BE DISCOVERABLE // The more detailed your descriptions can be the better. Think SEO when writing Pin descriptions and touch on topics both broad and specific. You can use up to 20 hashtags to help people find your Pins. Unlike descriptions, hashtags should be broad (i.e. #springfashion not #polkadotmaxiskirt).

BE CONSISTENT // Pinterest rewards consistency over volume, so having a routine schedule will pay off on this platform. Instead of posting many times in one day, choose to post twice a day, everyday. Use a scheduling too, like Tailwind, to help with this.

Be sure to watch the Facebook Live video for more insider knowledge on the Pinterest algorithm, best practices, and upcoming updates to the platform!

 

xo

Emily

The Best sales This Week 4/17

| Sales to Talk About

@sheridangregory

Kohls — Take 15% off with the code FLOWER15. Valid 4/16-4/22.

Loft — Take 40% off everything with code: FRIENDS. Valid 4/17-4/23

Lord and Taylor — Take an extra 30% off almost everything + 15% off almost all beauty using code FRIENDS. Valid 4/21-4/23. Do not share this promo ahead of schedule.

Urban Outfitters — Take 20% off Men’s and Women’s shoes. Valid 4/20-4/23. Do not share this promo ahead of schedule.

Macys — Get an extra 20% off on 4/22 only.

Ann Taylor — Take an extra 40% off sale styles. Valid 4/17 – 4/22.

Lou and Grey — Take 25% off all orders. Valid 4/17-4/23. Do not share this promo ahead of schedule. 

Nike — Flash Sale Take up to 40% select styles. Valid 4/17-4/18.

PacSun — Take 20% off $100 with the code SPRINGSTYLE20. Valid through 5/5.

Need Supply Co. — Take 20% off with code THANKYOU20. Valid 4/16-4/20.

Sephora — Sephora VIB + Beauty Insiders Member Event: All VIB members receive access to shop Spring Bonus products at 15% off, and Beauty Insider members will be able to shop the same at 10% off. Valid 4/20-4/23.Do not share this promo ahead of schedule.

The Best Sales this Week 4/10

| Sales to Talk About

Image via @colormecourtney

Neiman Marcus — Take 30% off three items, 25% off two items, or 20% off one item in online clearance. Valid through 4/12.

Shopbop — Get up to 25% off with the code EVENT18 and get free shipping with your Amazon Prime account. Valid 4/11 – 4/14. Do not share this promo ahead of schedule.

Bloomingdale’s — Enjoy 25% off select styles at the Friends & Family Sale. Look for code FRIENDS as you shop. Valid through 4/15.

Last Call — Enjoy 40% off your purchase with the code EXTRA40. Valid 4/12. Do not share this promo ahead of schedule.

Lord & Taylor — Take an extra 30% off almost everything and 15% off beauty with the code FRIENDS. Valid through 4/12.

Sephora — Sephora Rouge members get 15% off a week early! Valid 4/13 – 4/16. Beauty Insider and VIB members receive access 4/20-4/23. Do not share this promo ahead of schedule.

Urban Outfitters — Enjoy 30% off must-haves for the home. Valid 4/12. Do not share this promo ahead of schedule.

JCPenney — Take an extra 25% off when you spend $100 or more, or an extra 20%off purchases under $100 with code 24SAVING. Valid through 4/15.

Kohl’s — Get 15% off with the code FLOWER15. Valid 4/13-4/22. Do not share this promo ahead of schedule.

Margaux — Collective exclusive! Take 15% with code SHOPSTYLE15.

PacSun — Take 20% off $100 with the code SPRINGSTYLE20. Valid through 5/5.

…

VIEW THE POST

4 STEPS TO MONETIZING INSTAGRAM

| Tips & Best Practices

It’s no secret that using Instagram to cross promote your content is a great way to boost your engagement, but it also has great revenue potential. Follow these 4 easy steps to leverage ShopStyle tools on your Instagram to increase your earnings.

1 //  Create an Instagram shop using our Collections tool, so your followers can shop all your Looks in one place.

2 // Link to your Instagram shop in your Instagram bio. This drives all social traffic to your blog.

3 // Create a Look for every Instagram post you want published to your Instagram shop.

4 // Educate followers on how to shop your Instagram. Include “Link in bio to shop my look” in the caption of each post. Use Instagram Stories to tell followers about your Instagram shop. *If you have the Swipe Up feature, use it to link to your Instagram shop.

Need a visual? Watch this video to learn how to create your own Instagram shop!

Don’t have a blog? You can monetize your Instagram by creating Looks and linking to your ShopStyle shop in your IG bio. Learn how to find your ShopStyle Shop URL here (scroll to the bottom section).

Still have questions? Email us at help@shopstylecollective.com

xo

Emily

THE BEST SALES THIS WEEK 4/3

| Sales to Talk About

Image via @miamiamine

Barneys Warehouse — Take an extra 30% off at the Spring Holiday Sale. Valid through 4/11.

Bloomingdale’s — Enjoy 25% off select styles at the Friends & Family Sale. Look for code FRIENDS as you shop. Valid 4/6 – 4/16. Do not share this promo ahead of schedule.
Coach — Get up to 50% off select shoes & ready-to-wear. Valid through 5/4.

J.Crew — Take up to 20% off two items or 30% off three or more items. Valid through 4/9.

Macy’s — Enjoy 20% off with the code SAVE. Valid through 4/8.

Saks Fifth Avenue — Take 25% off at the Friends & Family sale, plus get 10% off beauty and fragrance with code SAKS10OFF. Valid through 4/9.

Urban Outfitters — Get 30% off sale items. Valid 4/4-4/9. Do not share this promo ahead of schedule.

Bandier — Take 20% sitewide. Valid through 4/6.

DVF — Get 25% off full-priced styles with the code YOUAREFAMILY. Valid through 4/9.

High Commission Retailers

Revolve
DVF
Macy’s

 

xo,

Emily

WIN A VIP WEEKEND IN WINE COUNTRY

| Must Know

ShopStyle is sending an influencer on a luxury getaway for two to Napa, California — and it could be YOU!

WHAT YOU WIN:

  • Two round-trip flights courtesy of Alaska Airlines*
  • Two-night stay @ the Solage, a luxury Auberge resort (check-in date must be either May 5 or June 23)
  • $200 resort credit, giving you access to world-class dining and award-winning spa treatments
  • VIP access to the infamous Solage Pool Party (choose either May 5 or June 24)

HOW YOU WIN:

  • Create 5 Looks featuring your best weekend getaway style
  • Post at least 2 of the Looks you create on your Instagram (all 5 are encouraged)
  • Be sure to tag @ShopStyle in each Look post on Instagram
  • Email us a link to each Look (separate URLs for each) and a link to the corresponding Instagram post of your Look (separate URLs for each)
  • YOU MUST include your full name, ShopStyle Collective UID, and city/state in your email submission
  • All email submissions must be sent to community@shopstylecollective.com by April 13 @ 5PM PST (no exceptions)

*Two (2) round-trip flight vouchers from Alaska Airlines for one (1) winner and one (1) guest from TBD location within the United States to San Francisco, California for up to $1140 USD; travel authorization (certificate) is valid for flights served by Alaska Airlines, Horizon Air, Virgin America, and/or Sky West Airlines flights. Mileage Plan Miles cannot be earned or credited. Individual travel taxes may apply.

*Please note all other costs, including ground transportation, are not covered and will be your responsibility.

GOOD LUCK!

xo

Emily