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            [ID] => 40113927
            [post_author] => 25
            [post_date] => 2024-03-22 19:32:01
            [post_date_gmt] => 2024-03-22 19:32:01
            [post_content] => <!-- wp:paragraph -->
<p>As the virality of short-form video formats continues to be a dominant force in social media, <a href="https://www.collectivevoice.com/blog/niche-creators-are-on-the-rise/" target="_blank" rel="noreferrer noopener">Creators with strong niches have emerged as experts on specialized topics</a>. </p>
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<p>It sounds almost counter intuitive, but creating targeted content for a smaller, more specific audience can actually help you <em>grow </em>your reach. As your content reaches more relevant audiences who deeply care about what you share, you’ll get better engagement. This boost in engagement  sends positive signals to algorithms and increases the chance that your content will be served to more and more people.</p>
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<p>Thus, we truly believe that identifying a niche is one of the keys to social media success. If you’re not sure how to find your niche, or want to get even more specialized within your field, here’s a step-by-step guide to help you niche down.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Audit Your Content</h2>
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<p>If you’re consistently publishing quality content, yet not seeing the reach and engagement you’d like, take some time to audit your content. <a href="https://www.collectivevoice.com/blog/how-to-perform-a-content-audit-in-5-easy-steps/" target="_blank" rel="noreferrer noopener">Performing a content audit can help you better understand the audience you’re currently attracting</a>, where your content is too broad, and why it may not be resonating as strongly as possible.</p>
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<p>Try to look objectively at your content, and take note of:</p>
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<li><strong>Topical themes you’re covering:</strong> What are the broad topics you currently post about? How would you describe or define them? If you can only get as specific as “travel tips” or “healthy recipes,” your content may not be niche enough. </li>
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<li><strong>Performance by topic and content type: </strong>Which topics, themes, or content formats are getting the best reach and engagement? If you’re noticing that healthy vegetarian recipes always perform best, that might give you some insight into your audience and their interests.</li>
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<li><strong>Current audience metrics: </strong>Try to identify who’s currently engaging with your content, and get as specific as possible. Maybe you’re targeting an audience of young dads, but what else do you know about them? If you don’t know much else about them, then your target audience might be too broad.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Identify Your Target Verticals & Connective Thread</h2>
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<p>After auditing your content, you may have a clearer picture of which general categories perform best with your audience. These categories can include things like:</p>
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<li>Home Decor</li>
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<li>Fashion</li>
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<li>Beauty</li>
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<li>Food</li>
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<li>Travel</li>
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<li>Wellness</li>
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<p>And while finding your niche is all about figuring out where you can be the expert, it doesn’t mean you only ever have to post about one topic! </p>
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<p>In fact, you can target multiple verticals, as long as there is a connective thread. What’s the one big theme that ties all your content together? If your verticals are Food and Wellness, maybe your connective thread is something like “debunking myths” or “easy health hacks.” Use your content audit to help you figure out what may be right for you.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Define A Niche Audience</h2>
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<p>As we said, your niche doesn’t need to mean that you only post about one specific topic. Instead, it could mean that you post about many topics, but for a niche audience. This sounds similar, but it’s an important distinction!</p>
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<p>"I encourage Creators to share content with a niche audience in mind," <a href="https://www.collectivevoice.com/blog/8-things-taylor-loren-wants-you-to-know-about-short-form-video/">explains Marketer and Creator, Taylor Loren</a>. "As an example, if you’re a Gen Z Marketer living in a big city who loves exercise, you can share videos that resonate with other Gen Z Marketers in urban settings who also appreciate wellness. So your content buckets could be career growth, wellness, and whatever other interests you have in your personal life. This allows you to cultivate an audience of people who have common interests, so you can work with a variety of brands who are also looking to reach Gen Z."</p>
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<p>Give some thought to what you want this audience to look like by filling out these categories:</p>
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<li><strong>Audience demographics:</strong> Ex. Age, gender, location, family, subcultures</li>
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<li><strong>Audience needs:</strong> Ex. Product recommendations, beauty hacks, easy recipes, quick outfit ideas, entertaining distractions</li>
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<li><strong>Shopping habits:</strong> Ex. Online, in person, price point </li>
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<li><strong>Product preferences: </strong>Ex. Luxury goods, contemporary finds, deep discounts, Amazon hidden gems</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Create Content Pillars</h2>
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<p>Now that you know your vertical(s), connective thread, and niche audience, it’s time to put them all together. Create a set of content pillars—these are the foundational concepts and idea buckets that’ll guide your content creation. </p>
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<p>You could have two content pillars, or ten. But importantly, they should all ladder to your topical categories, how they connect, and what your niche audience wants and needs.</p>
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<p>Example content pillars might include things like:</p>
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<li>Relatable parenting tips</li>
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<li>Candidly outspoken viral product reviews </li>
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<li>Insider, budget-friendly travel tips</li>
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<li>At-home, equipment-free workouts</li>
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<li>Luxury finds for less</li>
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<li>Products and styling techniques for curly hair</li>
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<h2 class="wp-block-heading" style="text-transform:none">5. List Your Content Modifiers</h2>
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<p>Ready to get more specific? Give some thought to how you want your content to look, feel, and sound: this can help you niche down even more!</p>
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<p>For example, if you realize that you want your content to be educational, consider how you may position yourself as an expert or authority within the verticals and pillars you’ve designed. Maybe these can become even more specific, like, “a makeup artist’s favorite budget beauty products.”</p>
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<p>Create a list of your content modifiers—i.e., the adjectives you’ll use to describe your content. Keep in mind that this may be different for each platform, or even each content pillar. </p>
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<p>Here are some potential content modifiers to consider:</p>
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<li><strong>Format: </strong>Ex. Short-form videos, editorial images, informational graphics</li>
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<li><strong>Goal: </strong>Ex. Educate, entertain, inform</li>
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<li><strong>Tone: </strong>Ex. Authoritative, relatable, cheeky</li>
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<li><strong>Aesthetic:</strong> Ex. Airy, moody, colorful, modern, minimal</li>
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<h2 class="wp-block-heading" style="text-transform:none">6. Bonus: Brainstorm Your Content</h2>
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<p>You’ve done the work, so put it all together! Use these specific parameters to brainstorm fresh content.</p>
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<p>Try this exercise to brainstorm new content in record time:</p>
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<ul><!-- wp:list-item -->
<li><strong>Templatize and serialize: </strong>Come up with five general templates or series ideas that match your content vertical(s) with your connective thread. Then, you can come up with specific content ideas that match each template. </li>
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<li><strong>Use those content pillars: </strong>Come up with five content ideas for each content pillar.</li>
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<li><strong>Solve problems: </strong>List out five problems your niche audience needs solving.</li>
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<li><strong>Mix and match: </strong>Combine content modifiers with content pillars, and come up with an idea for each.</li>
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<li><strong>Brainstorm for each platform: </strong>Come up with an idea for each content pillar on each platform.</li>
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<p>Feeling stuck? Don’t worry. <a href="https://www.collectivevoice.com/blog/how-to-tap-into-creativity-when-youre-stuck-in-a-rut/" target="_blank" rel="noreferrer noopener">Try one of these techniques to get the creative juices flowing.</a></p>
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            [post_title] => How To Niche Down: A Step-by-Step Guide
            [post_excerpt] => If you’re not sure how to find your niche, or want to get even more specialized within your field, here’s a step-by-step guide to help you niche down.
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            [post_modified] => 2024-04-12 18:27:13
            [post_modified_gmt] => 2024-04-12 18:27:13
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            [guid] => https://www.collectivevoice.com/blog/?p=40113927
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    [1] => stdClass Object
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            [ID] => 40113396
            [post_author] => 25
            [post_date] => 2023-12-21 18:22:36
            [post_date_gmt] => 2023-12-21 18:22:36
            [post_content] => <!-- wp:paragraph -->
<p>This is our series called “Industry Voices,” where we interview social media experts and Creator Marketing insiders to get their take on industry trends, marketing best practices, and actionable insights for crafting smart strategy.</p>
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<p>We spoke to <a href="https://www.instagram.com/shinewithnatasha/" target="_blank" rel="noreferrer noopener">Natasha Pierre</a>, a video marketing coach and host of the Shine Online podcast. Through her company, Shine Studio, Pierre helps Creators and brands use video to scale their social media presence and build authoritative brands.</p>
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<p><strong><strong>What’s your biggest source of inspiration? </strong></strong></p>
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<p>My biggest source of inspiration is <a href="https://www.collectivevoice.com/blog/create-solution-driven-content-that-drives-better-engagement/" target="_blank" rel="noreferrer noopener">the problem that I'm trying to solve</a> and who it's going to help. </p>
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<p>I often find that the struggles my community and clients face the most often have to do with them not feeling worthy of taking up space, their mindset, their confidence, what society has told them about their appearance, or about having to be perfect. </p>
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<p>The work I'm doing with video content can allow people to heal and find confidence and clarity in a lot of other places in their life.</p>
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<p><strong><strong><strong><strong><strong>What does the word “authenticity” mean to you?</strong></strong></strong></strong></strong></p>
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<p>Being unedited. When we curate, edit, and tweak things, to the point of no longer truly being ourselves, that's when we start to show up inauthentically.</p>
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<p>It’s also about trusting your intuition, trusting your gut, and trusting yourself to show up as you are without having to curate, edit, or look or sound a certain way.</p>
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<p><strong><strong><strong><strong><strong><strong>Which social platform are you loving right now and why?</strong></strong></strong></strong></strong></strong></p>
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<p>The social platform I'm loving right now is honestly Instagram. I have not been on Threads in weeks and I have not been on TikTok all year.</p>
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<p>Instagram has been feeding me content that is really valuable, and I feel like I've been discovering more people. And I've loved to use it as a hub for recipes, hair inspiration, outfit inspo, wellness routines, leveling up my life, and getting inspired.</p>
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<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>If you could give brands or Creators one social media tip right now, what would it be?</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
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<p>Focus on your hook. From partnering with Meta this year, I attended a conference where I heard from TikTok and all these other brands. The hook was one of the biggest things that they highlighted, whether it's a short-form video that's 15 seconds or less, or if it's a little bit longer. </p>
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<p>Your hook can be visual, or it can be the text that you're including (like, “have you ever wondered what social media tip gets me the best results with my content?”). Or it could be movement, or how you're editing your content. </p>
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<p>Drawing people into the video in those first three seconds makes the biggest difference for reach, views, and engagement.</p>
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<p><strong><strong><strong><strong><strong><strong>What’s one thing every Creator should know about brand campaigns?</strong></strong></strong></strong></strong></strong></p>
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<p>First: outline everything. When you're creating a piece of content for a brand, outline what you're going to say, what you're going to be creating, and what the visuals are. It doesn't have to be a script, but definitely go into detail so you can get approval before you film and edit. That is a game changer. Even if they don't require it, do it anyway. </p>
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<p>And the other big thing that I've learned is—don't be afraid to negotiate. I landed one of my biggest partnerships this year—a five-figure deal and it started at half of that rate. What I learned was that negotiating doesn't mean you're going to lose the deal. And if it does, then it wasn't meant to be anyway. It’s also okay to say no to something if you don't have the capacity, or if it doesn't feel aligned. </p>
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<p>I'm very picky with what I do and say yes to. I don't think you always have to be that way, especially if you're just starting out, but I think more Creators would get paid more and do more of the stuff they want to if they were pickier and negotiated.</p>
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<p><strong><strong><strong><strong><strong><strong>How do you stay ahead of fast-moving social media trends without losing focus on your current goals and objectives?</strong></strong></strong></strong></strong></strong></p>
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<p>I try not to stay ahead and I try not to keep up. I focus on creating really great content that I'm proud of, and on original video content. </p>
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<p>I also focus on creating video clips and topics that I can use multiple times. I can repurpose these by posting them on stories, as an Instagram Reel, or on TikTok. </p>
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<p>This approach means I don't rely on what's trending when I'm creating my content, and that shift has really allowed video to feel a lot easier for me.</p>
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<p><strong><strong><strong><strong><strong><strong><strong>Which Creators do you think are truly excelling right now?</strong></strong></strong></strong></strong></strong></strong></p>
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<li><strong><a href="https://www.instagram.com/alibonar/" target="_blank" rel="noreferrer noopener">Ali Bonar:</a> </strong>She's one of the founders of <a href="https://www.instagram.com/oat.haus/" target="_blank" rel="noreferrer noopener">Oat Haus</a>, which is an oat-based spread—it's so delicious! She's just such a great example of a founder. She shares a little bit about her personally, she shares behind the scenes of running Oat Haus. Her content alone greatly impacts Oat Haus’s video strategy, even though they have separate accounts.</li>
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<li><strong><a href="https://www.instagram.com/tayllorlloyd/?hl=en" target="_blank" rel="noreferrer noopener">Tayllor Lloyd:</a></strong> I’m not in the tech Creator space, but I love all the nerdy tech things that she shares from her setup to her office to how she's filming content. It's even influenced the way I travel. I’ve enjoyed her content and I've also been enjoying watching entertainment-focused Creators, which seems like a new sector that we're seeing emerge. These types of Creators are building such credibility to the point where they can venture off and do really big things.</li>
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<li><a href="https://www.instagram.com/chubbydiaries/?hl=en" target="_blank" rel="noreferrer noopener"><strong>Chubby Diaries' Jeff Jenkins:</strong> </a>He landed his own TV show, and it's been really cool going from following him on social media to seeing his brand really blow up and his impact widen so broadly.</li>
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<p><strong><strong><strong><strong><strong><strong><strong><strong>Which brand currently has the smartest social strategy, and why?</strong></strong></strong></strong></strong></strong></strong></strong></p>
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<p>The first is Pattern Beauty. They've found such a great balance of making their content feel very personal by showing different hair types and hair care routines. They show that personal element, and also provide really valuable content.</p>
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<p>Having Tracee Ellis Ross in their social content definitely doesn't hurt their strategy. Seeing her talk about the launches and having so much fun with it, and being totally herself makes it feel so dynamic and so interesting.</p>
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<p>The other brand is TALA by Grace Beverley, a Creator. One of the things they do so well is they have these behind-the-product videos where they address what their shoppers wanted, the problems they’re facing, and the features they’re requesting—it then all ladders to why they created the product. They really show what the problem is, what the solution is with their product, how they've made it better, and how they've made it more sustainable. </p>
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<p>Their content is really aligned with their values, but it also just shows the thought and the quality that goes into their content and into their products. They're just taking storytelling to the next level!</p>
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<p><strong><strong><strong><strong><strong><strong><strong><strong><strong>What’s your biggest social media/marketing prediction?</strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
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<p>Conversational content. We saw the boom of Threads and people just wanting to have conversations and casual chats. I've also really been loving broadcast content.</p>
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<p>These two elements show that people are wanting to connect and have conversations with Creators and brands. I urge other Creators to consider how they can create conversations with their content—for example, a series that's inspired by questions from your audience, or bring an audience to a podcast episode by using their audio. </p>
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<p>All of those things will help you stand apart, especially in <a href="https://www.collectivevoice.com/blog/how-to-use-ai-as-a-content-creator/" target="_blank" rel="noreferrer noopener">a digital world that's moving towards AI</a>.</p>
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<p><strong><strong><strong><strong><strong><strong><strong><strong><strong>What are the top tools that you can’t live without as a Marketer?</strong></strong></strong></strong></strong></strong></strong></strong></strong></p>
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<p>Some type of video tool, whether it's a tripod or phone stand. InShot is my go-to video editing tool—I probably use it every day. Love it. </p>
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<p>I also depend on a content calendar for planning things like my email content and my podcasts. Especially when I'm collaborating with a team member, I love having a content calendar that organizes the tasks and every logistic that goes into it.</p>
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            [post_title] => Industry Voices: Natasha Pierre
            [post_excerpt] => Natasha Pierre is a video marketing coach and host of the Shine Online podcast. 
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            [post_name] => industry-voices-natasha-pierre
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            [post_modified] => 2024-04-02 22:57:04
            [post_modified_gmt] => 2024-04-02 22:57:04
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            [guid] => https://www.collectivevoice.com/blog/?p=40113396
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    [2] => stdClass Object
        (
            [ID] => 40113981
            [post_author] => 25
            [post_date] => 2024-04-10 01:38:51
            [post_date_gmt] => 2024-04-10 01:38:51
            [post_content] => <!-- wp:paragraph -->
<p>Creators can <a href="https://www.collectivevoice.com/blog/niche-creators-are-on-the-rise/" target="_blank" rel="noreferrer noopener">cultivate a dedicated niche community</a>, drive top of funnel product discovery and awareness, and become long-term brand advocates. And this combination of tangible and subtle brand benefits is why it can be a challenge for Marketers to holistically assess the full impact of their Creator campaigns.</p>
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<p>Though traditional KPIs, like sales and traffic, provide insights into immediate results, they may overlook the enduring influence of creator collaborations on consumer sentiment and brand awareness. Thus, assessing the true efficacy of campaigns goes beyond conventional metrics. </p>
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<p>Accordingly, Collective Voice leveraged alternative methods, feedback, and data from our vast Creator network to measure the impact of brand campaigns beyond traditional KPI’s. Analyzing the influence of factors like trust, social proof, and aspirational appeal on brand perception, we’re unveiling the insights gleaned from our 2023 Creator Survey.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Effective Partnerships Strongly Influence Audience Perception</h2>
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<p>A one-time Creator partnership may drive serious clicks and sales to a brand or product. But will those customers care about the brand or product long-term? </p>
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<p>Our findings indicate that Creator partnerships can do more than create a temporary boost in sales. In fact, effective partnerships can influence and shift audience perception. A substantial 71% of Creators responded that partnering with new brands significantly increases awareness and visibility among their audience to products and brands they never knew about before. </p>
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<p>Take, for instance, <a href="https://www.instagram.com/veeluxeliving" target="_blank" rel="noreferrer noopener">Creator Vee Bell’s</a> partnership with a well-known home brand. “I experienced a notable shift in my audience's perception,” says Bell. “Integrating their products into my content not only enhanced visual appeal but also communicated a sense of refinement and on-trend aesthetics. I believe it played a role in positively shaping how my audience views my brand.” </p>
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<p>Similarly, brand collaborations can have a real impact on audience’s perceptions of <em>Creators </em>as well. In fact, a staggering 78% of Creators reported that brand partnerships have positively influenced their audience’s perception of them; beyond amplification of brand messaging, these collaborations elevate the Creator’s credibility and resonate deeply with their audience.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Engagement Boost Lasts Well Beyond The Campaign Period</h2>
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<p>Contrary to conventional wisdom, engagement on campaign content is not necessarily lower than that of organic content. In fact, 67% of Creators report similar engagement levels with sponsored and non-sponsored content, highlighting the seamless integration of brand messaging into their content ecosystem. </p>
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<p>And these strong levels of engagement can have lasting results. While some Marketers only measure KPIs during the campaign’s duration, our findings consistently indicate that Creator campaigns can extend far beyond the initial campaign period. In fact, Creators observe a sustained engagement post-campaign, with notable percentages lasting beyond 2-4 weeks. </p>
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<p>To measure this sustained engagement, Creators perform social listening, dive into their analytics across platforms, and take note of audience sentiment. “A recent campaign serves as an example, where post-engagement surpassed my expectations,” explains Bell. “The ongoing discussions, shares, and sustained interest not only met but exceeded goals, leaving a lasting impact on brand awareness.”</p>
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<p>Such prolonged engagement underscores the longevity of brand messaging and its ability to resonate with the audience well beyond the campaign duration.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Campaign Halo-Effect Influences Organic Creator Content</h2>
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<p>Campaign recaps often focus on the sponsored content created during the course of the campaign. But a strong brand-Creator relationship can encourage Creators to produce organic content outside the campaign duration, creating a campaign halo effect that continuously drives awareness and sales.</p>
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<p>Our survey revealed that 65% of Creators frequently incorporate campaign products into their organic content, demonstrating a commitment to integrating brand messaging beyond initial collaborations.</p>
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<p>Moreover, a significant 70% of Creators revisit and repurpose content from past collaborations, extending the lifespan of brand messaging and maximizing audience engagement.</p>
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<p><a href="https://www.instagram.com/blaireadiebee/" target="_blank" rel="noreferrer noopener">Creator Blair Eadie of Atlantic Pacific</a> suggests that her organic advocacy of brand partners has influenced the perception of her millions of followers. “Nordstrom and Saks Fifth Avenue are long term partners of mine and because of this I prioritize shopping them, linking them and posting them for any and all organic content I create,” Eadie explains. “Because I post them often in both sponsored and non sponsored content, my audience knows and understands they are my 'go-to' retailers for all things fashion.”</p>
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<p>Similarly, Creator <a href="https://www.instagram.com/ohheyykay/?hl=en" target="_blank" rel="noreferrer noopener">Kay Davenport</a> believes “brand loyalty goes a long way.” Her partnership with Macy's serves as a testament to an authentic, long-term relationship. By seamlessly integrating brand products into both sponsored and non-sponsored content, Kay nurtured a genuine connection with her audience and became the 5th overall revenue driver in her influencer cohort. According to Kay, this strategy of organic promotion “creates trust with my community” as “they know I actually frequent this retailer and brand outside of paid content and even the items seen in my paid content are included in non paid content.”</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Fostering long-term relationships with Creators based on genuine affinity can serve as a catalyst for authentic advocacy, <a href="https://www.collectivevoice.com/blog/how-to-become-a-brand-ambassador-a-creator-roadmap/" target="_blank" rel="noreferrer noopener">encouraging the development of brand ambassadors</a> who influence their audience through organic recommendations.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Campaigns Spark Long-Term Conversations With Creators and Audience</h2>
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<p>Audience feedback can be challenging to measure, especially across a variety of social platforms and content formats. But this feedback, and the conversation it can create with a Creator and their audience, is hugely impactful for brands and Creators alike.</p>
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<p>Our survey suggests that almost half of Creators frequently prioritize audience feedback, integrating it into their decision-making process. “I see feedback from my audience…that my content prompted them to visit their local store or keep the brand top of mind,” says Davenport. And her audience continues to tag her in stories and posts relating to one of her recent partnerships. </p>
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<p>Similarly, this audience feedback plays a large role in Creators’ careful selection of branded campaigns. According to Steph Dekker, Director of Operations for <a href="http://livinginyellow.com/about(opens in a new tab)" target="_blank" rel="noreferrer noopener">Living In Yellow</a>, which boasts hundreds of thousands of followers across their channels, “our community's interest, and our organic attraction to a brand or product completely determines our involvement in sponsored content. If our community doesn't want to see it, or we aren't organically drawn to it, we aren't collaborating on it.”</p>
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<p>This conversation between brand, Creator, and audience can not only provide Creators and brands with helpful feedback, but it can also produce sustained engagement with an audience well beyond the campaign period.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Creators'<strong><strong> </strong></strong>Branded Content Priorities</h2>
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<p>Measuring the long-term impact of a campaign isn’t just about understanding its effect on audiences. Successful campaigns should harmonize with Creators’ needs and preferences, as well. </p>
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<p>Thus, we asked Creators to rank their priorities in approaching branded content, so Marketers can better optimize their campaigns. Here are the five factors they ranked, with the first being their top priority: </p>
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<!-- wp:list {"ordered":true} -->
<ol><!-- wp:list-item -->
<li><strong>Building Brand Loyalty: </strong>This emerged as the top priority for Creators, indicating a strong emphasis on creating content that resonates with the audience on a deeper level, establishing trust, and encouraging repeat engagement.</li>
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<!-- wp:list-item -->
<li><strong>Showcasing Creativity: </strong>Creators are highly interested in showcasing their creativity, suggesting that they value the opportunity to express their unique ideas and perspectives while aligning with the brand's message and identity. </li>
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<!-- wp:list-item -->
<li><strong>Fostering Community Engagement: </strong>While not Creators’ first priority, they do strive to encourage discussions, solicit feedback, and create shared experiences among their audience.</li>
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<!-- wp:list-item -->
<li><strong>Generating Sales and Conversions: </strong>Though this is extremely important to many brands, generating sales and conversions ranked lower in priority for creators. Creators recognize the importance of driving revenue for the brand, but prioritize other aspects of content creation, such as building loyalty and fostering engagement, which may indirectly contribute to sales in the long term.</li>
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<!-- wp:list-item -->
<li><strong>Eliciting Emotional Responses: </strong>Though<strong> </strong>this ranked lowest in priority, it doesn't necessarily diminish its importance. However, it suggests that Creators may prioritize other objectives such as loyalty, creativity, and engagement over directly evoking emotions in their content.</li>
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<p>By aligning their priorities with those of Creators, brands can produce more seamless campaigns with a halo effect of sales, engagement, and brand advocacy that last well beyond the campaign duration.</p>
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            [post_title] => Beyond the Metrics: Measuring the True Impact of Creator Campaigns
            [post_excerpt] => Analyzing the influence of factors like trust, social proof, and aspirational appeal on brand perception, we’re unveiling the insights gleaned from our 2023 Creator Survey.
            [post_status] => publish
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            [post_modified] => 2024-04-11 21:37:26
            [post_modified_gmt] => 2024-04-11 21:37:26
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    [3] => stdClass Object
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            [ID] => 40113996
            [post_author] => 25
            [post_date] => 2024-04-02 22:39:23
            [post_date_gmt] => 2024-04-02 22:39:23
            [post_content] => <!-- wp:paragraph -->
<p>Spring is upon us, which means beauty sales galore! Top retailers including Sephora, Ulta, and Walmart are slashing prices, giving you the perfect opportunity to link to products and earn more from your beauty content.</p>
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<!-- wp:paragraph -->
<p>Finding that perfect balance between content that inspires, entertains, and drives sales is key. So we’re covering it all—key sale dales, best-selling products, and strategies for leveling up your affiliate game.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Add These Beauty Sales To Your Calendar</h2>
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<p>Retailers are marking down products in all kinds of categories, like makeup, skincare, haircare, fragrance, and more. And some retailers have steeper discounts for their most loyal shoppers. </p>
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<!-- wp:paragraph -->
<p>Take note of these key dates, and add them to your calendar so you know exactly which products and brands are on sale and when:</p>
<!-- /wp:paragraph -->

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<h3 class="wp-block-heading"><a href="https://www.sephora.com/beauty/savings-event" target="_blank" rel="noreferrer noopener">Sephora Savings Event</a>: 4/5 through 4/15</h3>
<!-- /wp:heading -->

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<ul><!-- wp:list-item -->
<li><strong>4/5 - 4/15: </strong>30% off Sephora Collection with code YAYSAVE</li>
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<li><strong>4/5 - 4/15: </strong>20% off for ROUGE members with code YAYSAVE</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>4/9 - 4/15: </strong><!-- wp:list -->
<ul><!-- wp:list-item -->
<li>15% off for VIB members with code YAYSAVE</li>
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<li>10% off for INSIDER members with code YAYSAVE</li>
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<h3 class="wp-block-heading"><strong><a href="https://www.ulta.com/promotion/spring-haul" target="_blank" rel="noreferrer noopener">Ulta Beauty Spring Haul Event</a>: </strong>4/9 through 4/20</h3>
<!-- /wp:heading -->

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<ul><!-- wp:list-item -->
<li>50% off top beauty from Tarte, Shark, & more</li>
<!-- /wp:list-item --></ul>
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<h3 class="wp-block-heading"><a href="https://www.walmart.com/shop/deals/beauty-and-grooming/beauty-glow-up-preview" target="_blank" rel="noreferrer noopener">Walmart Beauty Glow Up Event</a>: Major markdowns on top beauty from now through 4/28</h3>
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<!-- wp:list -->
<ul><!-- wp:list-item -->
<li><strong>3/26 – 4/7: </strong>Premium Beauty</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>4/7 – 4/14:</strong> Hair/Nail</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>4/14 – 4/21: </strong>Skincare/Cosmetics</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>4/21 – 4/28: </strong>Fragrances</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Best-Selling Products To Link To</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Your beauty content should always remain authentic to your brand and showcase the products you use IRL. Are you obsessed with a specific foundation because it makes your skin look naturally glowy? Now’s a great time to talk about it!</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>But if you’re also interested in incorporating data and learnings into your content strategy, consider featuring some of these best-selling beauty products that continue to convert for Collective Voice Creators.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">Sephora:</h3>
<!-- /wp:heading -->

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<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">Ulta:</h3>
<!-- /wp:heading -->

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<h3 class="wp-block-heading">Walmart:</h3>
<!-- /wp:heading -->

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<h2 class="wp-block-heading" style="text-transform:none"><strong>Get Inspired With These Content Ideas & Spring Beauty Trends</strong></h2>
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<p>Whether it’s embracing the coquette trend or creating a #GRMW featuring your favorite products on sale, we’ve got content ideas to inspire you <em>for days</em>. </p>
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<h3 class="wp-block-heading">5 Trends To Post About:</h3>
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<ul><!-- wp:list-item -->
<li><strong>Coquette Beauty: </strong>Embody a flirtatious and playful approach to makeup, featuring soft, romantic looks with an emphasis on flushed cheeks, glossy lips, and delicate eyes.</li>
<!-- /wp:list-item -->

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<li><strong>Porcelain Doll Skin:</strong> Inspired by Pat McGrath’s now iconic beauty looks at the Maison Margiela Couture Show, this trend is inspiring beauty creators to create avant-garde looks mimicking glassy, porcelain doll skin.</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Early Aughts:</strong> With silvery eyeshadow and nude lips, early 2000’s makeup is having a resurgence. Show your audience how to update and modernize these classic beauty looks.</li>
<!-- /wp:list-item -->

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<li><strong>Big Blowouts: </strong>Voluminous 90’s hair is everywhere, and beauty Creators have all the hacks for creating blowout-worthy hair. Hop on this trend by showcasing your favorite blowout hair tools like overnight rollers and thermal blowout brushes. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Barrier Repair: </strong>Skincare specialists are touting the benefits of products that repair your skin barrier, from hydrating creams and balms to gentle cleansers and serums. </li>
<!-- /wp:list-item --></ul>
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<h3 class="wp-block-heading">5 Fun Content Ideas:</h3>
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<ul><!-- wp:list-item -->
<li><strong>GRMW Only Using Products Under $50:</strong> Film a get-ready-with-me style video using products marked down to under $50. Chat through each product and tell your audience why you love it, and where they can get it on major markdown.</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>The Best Skin-Tone Friendly Makeup From This Retailer’s Sale: </strong>Showcase the best products for all skin tones and undertones from these big sales. From the best blush for deeper skin tones to the best contour hues for warm undertones, you can educate your audience on how to pick products that work for their specific needs.</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Deal of the Day Instagram Story: </strong>Each day throughout these sales, highlight the best “deal of the day” by featuring a favorite product marked down to a great price. By putting it on Instagram Stories, you can create a sense of urgency to get your audience to shop this amazing deal before it’s too late!</li>
<!-- /wp:list-item -->

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<li><strong>Come Shop The Sale With Me: </strong>Take your audience with you on a behind-the-scenes video or story as you shop one of these sales in person. Take them through the store, and show them the best deals and your favorite products. You can even show them which products to skip or buy later!</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Recreate This Look Using On-Sale Products: </strong>Pick an on-trend makeup look or a favorite celebrity beauty moment and recreate the look using products from these beauty sales. Make sure to call out which products you’re using and how your audience can create this look for themselves.</li>
<!-- /wp:list-item --></ul>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Best Practices for Maximizing Your Affiliate Content Strategy</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Amplify your earnings with these best practices for creating engaging, effective affiliate content.</p>
<!-- /wp:paragraph -->

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            [post_title] => The Beauty Sales Hub: Key Dates, Content Ideas, and Strategies To Maximize Your Earnings
            [post_excerpt] => Spring is upon us, which means beauty sales galore! We’re covering it all—key sale dales, best-selling products, and strategies for leveling up your affiliate game.
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            [ID] => 40113842
            [post_author] => 25
            [post_date] => 2024-03-05 18:41:14
            [post_date_gmt] => 2024-03-05 18:41:14
            [post_content] => <!-- wp:paragraph -->
<p>For brands and Marketers looking to capitalize on the most popular trends, products, and verticals on social media, the home decor market continues to gain remarkable traction amongst digital audiences and everyday consumers. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Why has the home decor category suddenly taken off? And how can home brands and brands trying to crossover to this lucrative industry tap into this momentum and make the most of the rising interest in this category? Let’s dive in.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:none">The Ascendance of Home Decor</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>In recent years, <a href="https://globenewswire.com/en/news-release/2023/05/12/2667590/0/en/Home-Decor-Market-Predicted-to-Garner-949-0-Billion-by-2032-CAGR-of-3-6.html" target="_blank" rel="noreferrer noopener">the home decor segment has witnessed a significant uptick in consumer sentiment and interest</a>. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Internally, we’ve seen an impressive growth in clicks and sales to home decor through Collective Voice affiliate links, including:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Seasonal decor showcased an outstanding YoY click growth of 672.82%</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Outdoor products surged significantly with a remarkable +98% growth QoQ</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Bath & rugs categories both experienced a substantial 27% growth QoQ</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>The pandemic, with its global impact, prompted people to spend more time indoors, leading to a renewed emphasis on creating comfortable and aesthetically pleasing living spaces. And as many continue to work from home, interest in clean, organized, stylish homes hasn’t waned.  </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>As a result, consumers are not just purchasing products; they’re investing in a lifestyle and an expression of their personal taste.</p>
<!-- /wp:paragraph -->

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<h3 class="wp-block-heading" style="text-transform:none">Social Media's Role in the Home Decor Boom</h3>
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<!-- wp:paragraph -->
<p>Fueling the home decor frenzy is the role of social media platforms as visual and inspirational hubs. Instagram, Pinterest, and TikTok, in particular, have become hotspots for individuals seeking ideas and trends to elevate their living spaces. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>The visual nature of these platforms makes them ideal for showcasing home decor products, interior design inspirations, and DIY projects. And social media’s move towards viral trends has given rise to buzzy home category moments like slow living and cottagecore.</p>
<!-- /wp:paragraph -->

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<h3 class="wp-block-heading" style="text-transform:none">Creators Taking Center Stage</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Simultaneously, Creators—those with a flair for design, a passion for decor, and an ability to connect with audiences—are emerging as influencers in the home decor domain. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>The rising prominence of short-form video has fueled Creators’ storytelling, giving them quick, fun, digestible formats to showcase their home design projects. From fridge restocking videos to room-flipping series, <a href="https://www.collectivevoice.com/blog/15-evergreen-home-decor-content-ideas/" target="_blank" rel="noreferrer noopener">more and more Creators are turning their focus to home decor</a>.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>These individuals, armed with engaging content and a dedicated following, are becoming trusted voices in the space, influencing purchasing decisions and shaping trends.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"style":{"typography":{"textTransform":"none"}}} -->
<h2 class="wp-block-heading" style="text-transform:none">9 Strategies for Brands and Marketers</h2>
<!-- /wp:heading -->

<!-- wp:paragraph {"align":"left"} -->
<p class="has-text-align-left">Now that the landscape is set, how can brands and Marketers leverage their Creator Marketing efforts to capitalize on this growing home decor segment? Here are some strategies:</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">1. Embrace All Meanings of “Home”</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>You don’t have to be a legacy home brand to capitalize on this growing category. In some ways, any brand can embrace home decor. After all, homes are where we relax, host parties, store our most precious belongings, and curate the items and activities that make up our lives. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Consider how you can partner with home decor Creators to showcase your brands and products in their daily lives. For example, if you’re a beauty brand, you could partner with a home-focused Creator to showcase the way they organize their 10-step skincare routine. Or if you’re a travel brand, collaborate with a Creator on content that highlights how they bring their favorite pieces of home with them when they travel.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">2. Cast a Diverse Mix of Creators</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>When it comes to casting a campaign, finding Creators who are the right fit is an essential key to success. But don’t feel limited by your category; you may discover that Creators from different niches and verticals can contribute positively to a campaign’s success!</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Casting a diverse mix of Creators from different backgrounds, with different sized audiences, and focusing on different categories might allow you to tap into a variety of audiences. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Even if you’re not a home decor brand, working with home decor Creators, interior designers, and DIY’ers can not only help you tap into this growing consumer interest, but it can encourage creative content that showcases your brand in new ways.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">3. Forge Long-Term, Authentic Partnerships</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Foster authentic partnerships with Creators who align with your brand values and aesthetic. A long-term partnership demonstrates commitment and trust in a Creator’s skills and vision, and helps <a href="https://www.collectivevoice.com/blog/how-to-become-a-brand-ambassador-a-creator-roadmap/" target="_blank" rel="noreferrer noopener">position Creators as brand ambassadors</a>. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Creators who develop long-term relationships with a brand tend to incorporate that brand’s products and messaging in their organic content, creating a halo effect that extends beyond the bounds of potential campaigns. </p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3,"style":{"typography":{"textTransform":"none"}}} -->
<h3 class="wp-block-heading" style="text-transform:none">4. Partner with Creators Who Can Drive Awareness and Sales</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Of course, sales and brand awareness are top of mind for any Creator campaign, and casting Creators who can accomplish these goals is crucial for success! Meeting these objectives in the home category requires a diversified casting strategy that activates different types of Creators within our network for each campaign goal. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>First, many consumers seek value when shopping for big-ticket home furniture and appliances; partnering with promotion-driven Creators, who push the limited-time sales to their niche audiences looking for the best deals, is a great way to push shoppers further down the funnel to conversion. This strategy is particularly powerful when paired with seasonal tentpole moments like Easter, Memorial Day, and 4th of July.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Meanwhile, Marketers who want to spread buzz and awareness to their home categories should look for Creators who are trendy tastemakers. From time-lapse transformation videos to DIY room makeovers, these tastemakers lean on video content to create viral moments that bring plenty of eyeballs to their new home and decor finds. </p>
<!-- /wp:paragraph -->

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<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">5. Encourage Creative Freedom</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p><a href="https://www.collectivevoice.com/blog/nurturing-creativity-balancing-brand-guidelines-and-creator-expression/" target="_blank" rel="noreferrer noopener">Providing Creators with freedom to express themselves during a campaign encourages more authentic, creative content</a>. Creators know their audience best, and understand what they’re looking for, so encourage Creators to develop content that seamlessly integrates your products into their real life. </p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">6. Curate Challenges</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Leverage the challenge culture on platforms like TikTok by creating decor challenges related to your products. This not only boosts brand awareness and engagement, but it also generates user-generated content that you can show off on your social channels. </p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">7. Showcase Transformation Stories</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>On social media, few things are as satisfying as a good transformation story! From room makeovers to furniture flips, challenge Creator partners to show off the full range of their Creative talents and come up with stories that highlight the essential role of your brand. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Short-form video, in particular, is a very effective format for before-and-after content. Transformations not only provide a visual appeal but also demonstrate the tangible impact of your products on improving living spaces.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">8. Provide Exclusive Collaborations</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Explore exclusive home decor product collaborations with Creators. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Interested in working with a Creator who’s built a loyal, dedicated niche by reviewing candles and fragrances? Work with them on a custom candle! </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Limited-edition items or curated collections can create a sense of urgency, driving sales and fostering a sense of exclusivity among consumers.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">9. Leverage User-Generated Content</h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p><a href="https://www.collectivevoice.com/blog/what-is-a-ugc-creator/" target="_blank" rel="noreferrer noopener">User-generated content (UGC) can provide brands with authentic, consumer-driven content that resonates with audiences and drives sales</a>. You can leverage UGC to break into the home category through campaigns encouraging users to share their own decor setups. Reposting and acknowledging this content not only strengthens community ties but also provides a constant stream of fresh, authentic content.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>The rising home decor segment offers a lucrative opportunity for brands and Marketers to tap into a growing consumer base. As the saying goes, "Home is where the heart is," and in the digital age, the heart of marketing lies in understanding and catering to the evolving needs and interests of consumers. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>By strategically partnering with Creators who have a finger on the pulse of this trend, brands can enhance their reach, boost engagement, and drive both brand awareness and sales. </p>
<!-- /wp:paragraph -->

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            [post_title] => How Marketers Can Tap Into the Growing Home Decor Segment
            [post_excerpt] => Why has the home decor category suddenly taken off? And how can home brands and brands trying to crossover to this lucrative industry tap into this momentum and make the most of the rising interest in this category? Let’s dive in.
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