ShopStyle Collective Blog

From beauty to fashion to home, there are so many incredible Black-owned brands your followers love to shop. Check out (and share!) some of these creator faves below that are all available for linking.

Briogeo available at Briogeo, Anthropologie, Sephora, and more

Nancy Twine founded Briogeo based on her grandmother’s homemade beauty recipes. Now, the haircare brand is beloved by many! Briogeo takes it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance-driven to provide visible results.

Fenty Beauty available at Fenty Beauty, Sephora and more

Fenty Beauty was created by Rihanna “so that people everywhere would be included,” and focuses on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Carol’s Daughter available at Carol’s Daughter, Amazon, Target, Walmart, and more

In 1993, Carol’s Daughter founder Lisa was encouraged by her mother, Carol, to begin creating hair and body products from her Brooklyn kitchen. Since then, the brand has made history as a pioneer of the Natural Hair Care Renaissance, by being a first on exhibit in the Smithsonian National Museum of African American History and Culture!

Propa Beauty available at Propa Beauty

Propa Beauty is a vegan, paraben-free makeup line for all skin shades. Not only do Propa products enhance natural beauty – they empower women to feel as good as they look.

UOMA Beauty available at Ulta Beauty

Stealing the hearts of so many TikTok-ers, UOMA Beauty’s ‘drama bomb extreme volume mascara’ and ‘black magic hypnotic impact high shine lipstick’ do up the drama for any look.  And did you know Uoma means ‘beautiful’ in Nigerian Igbo? No surprise there. 

Topicals Available at Sephora

Topicals is more than just skin care that comes in  cute packaging. The brand is a huge advocate for mental health and believes the key to staying well starts within.

Pat McGrath Labs available at Sephora

Named “the most influential makeup artist in the world”, Pat McGrath launched her namesake beauty brand, Pat McGrath Labs, using her experience creating beauty looks and developing luxury lines for the world’s most prestigious brands.

KNC Beauty available at Sephora, Net-A-Porter and more

KNC Beauty is known for having launched the first all-natural, collagen infused lip mask. (Hollywood royalty is obsessed.) 

Black Girl Sunscreen available at Ulta Beauty

Founder Shontay Lundy couldn’t help but notice how all sunscreen brands were catered toward lighter-skinned individuals. An “aha” moment later, and and Black Girl Sunscreen was born. The brand’s 30 SPF lotion is specifically formulated for women of color – and raising the bar for sun protection worldwide. 

TGINatural available at Walmart, Ulta Beauty, Target and more

Standing for ‘Thank God It’s Natural’, TGIN is built to help every hair type look its best. As seen in Vogue, Allure, and more, this brand is sure to be a hit among your follower

Buttah Skin available at HSN, QVC

Dorion Renaud founded Buttah to give melanin-rich skin the attention it deserves. The brand unites the best of nature and science in highly effective products for both women and men.

Pattern Beauty available at Sephora, Ulta Beauty, Amazon and more 

Founded by actress Tracee Ellis Ross, Pattern Beauty creates hair care products that celebrate the curliest and coiliest of hair types.

Bread Beauty available at Sephora, Ulta Beauty, and more

A go-to foundation for any beauty routine, Bread Beauty offers a range of creams, cleansers, oils and more.

Bevel available at Walmart, Amazon and more

Bevel is a head-to-toe grooming brand crafted for Black men with the best ingredients for skin and textured hair.

Scotch Porter available at Scotch Porter

Want to look your best at all times? Scotch Porter fully supports it. Producing all-natural goods and with the best of intentions, this brand is known for its high-end men’s grooming and wellness products made from ingredients like white willow, kale protein and turmeric root. Added bonus: It all smells amazing.

Beneath Your Mask available at Credo

Dana Jackson launched this skin, body, and hair rejuvenation line with the goal  to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, and stress.

Savage X Fenty available at Savage X Fenty

Also the handiwork of superstar Rihanna, Savage X Fenty is redefining sexy with lingerie for all body types at prices that feel just as good. 

Good American available at Good American

Founded by Emma Grede and Khloé Kardashian, Good American is best known for its denim, which just so happens to look amazing on virtually any body type. The shape-affirming brand also makes shoes, swimwear, outerwear and more. 

Fear of God / Fear of God ESSENTIALS at SSENSE, Nordstrom, and more

Founded by Jerry Lorenzo, this streetwear brand includes Justin Beiber, Kendall Jenner and more as fans.

TELFAR available at Saks Fifth Avenue

Available at Saks Fifth Avenue. From on-trend apparel to accessories and shoes, TELFAR is the luxury brand of your dreams. Sealing the deal? Their to-die-for collabs with UGG and Converse.

A A K S available at Nordstrom

Founded by Akosua Afriyie-Kumi, the handcrafted raffia and leather handbags by A A K S are not only chic – they also provide jobs to the people of Ghana. (Each bag is custom-made with raffia from family farms.) Be sure to look for the signature of authenticity that appears on every piece. 

ANDREA IYAMAH available at Revolve, Moda Operandi

Founded in 2011 by Nigerian designer Andrea Iyamah, the brand is especially sought after for its fun and bold resort wear inspired by Iyameh’s heritage.

Anita Grant available at Anita Grant

After a bad reaction to store-purchased lotion, founder (and namesake!) Anita Grant started creating her own all-natural products for all hair and skin types. The result? A coveted line-up of shampoos, body oils, creams and more made from essential ingredients like babassu oil and mango butter.

Brother Vellies available at Nordstrom

Creative Director and Founder Aurora James creates luxury accessories that celebrate cultural histories and timeless design.

Phlemuns available at SSENSE

James Flemons strives to create clothing that people will want to hold on to and wear forever

Christopher John Rogers available at Net-A-Porter

Think–neon meets luxury. This brand has earned a serious following with its show-stopping dresses, sweaters, skirts and more. Ready to turn heads?

Laquan Smith available at ASOS, Forward, and more

LaQuan Smith’s distinctive work sparked interest among fashion icons and risk-takers including Beyonce, Rihanna, Lady Gaga, and Kim Kardashian, all of whom were early supporters.

Nubian Skin at ASOS, House of Fraser

A nude bra and skin tone hosiery are the basics of every woman’s wardrobe. Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’. 

Jade Swim at Bloomingdale’s, Shopbop and more

This swimwear brand by fashion editor & stylist Brittany Kozerski combines her minimalist aesthetic with innovative silhouettes and unique design details.

lemlem available at Bloomingdale’s

Liya Kebede is the Creative Director behind lemlem, a collection of cover-ups and caftans hand-woven ​by local artisans ​in her native Ethiopia.

Victor Glemaud available at Shopbop, Nordstrom, Saks Fifth Avenue, and more

Named after its founder, Haitian-American designer Victor Glemaud, this brand is beloved for its fashion-forward knitwear.

Frères Branchiaux available at Target

Founded by three young brothers, Collin (15), Ryan (12), and Austin Gill (10), their candles are hand poured in small batches, hand packaged, and curated with care in the Frères Branchiaux warehouse. In feel good fashion, the brothers also donate 10% of their profits to homeless shelters nationwide.

Jungalow available at Target

Inspired by the beauty of the jungle, this home brand uses colorful bold patterns to transform any living space into nothing short of a vibrant jungle. Feel-good bonus – for every product purchased, two trees are planted. (They’ve planted over 100K and counting!)

Brown Girl Jane available at Nordstrom, Saks Fifth Avenue and more 

Known for its fragrances inspired by diversity, Brown Girl Jane’s  ‘Casablanca’ perfume is quite the crowd pleaser. 

Partake Foods available at Target, Partake Foods

After her daughter Vivienne was diagnosed with severe food allergies as an infant, female CEO & founder Denise left her corporate job to create food options that give a delicious peace of mind to those with dietary restrictions – and “how is this so good?”-style enjoyment to everyone else.