What is ITP 2.0?
In September 2017, Apple released Intelligent Tracking Prevention (ITP) for Safari. This is a browser setting called “Prevent Cross-Site Tracking” enabled for all users by default. The purpose of this technology was to limit the ability of tracking service providers to read their cookies from an Advertiser’s (or other website owner’s) website beyond the initial 24 hours. This feature targets cookies dropped by companies that Apple assumes are tracking users across multiple sites.
In September 2018, Apple updated their Intelligent Tracking Prevention to block even more cookie-based tracking continuing to focus on third party cookies. This update, ITP 2.0, was rolled out with the release of Safari 12 (desktop) & iOS 12 (mobile) on September 17th. This change affects all affiliate links where the retailer is still using a third-party cookie for tracking — across all their publisher and blogger partners. Therefore, retailers will have to implement first party cookie or cookie-less solutions in order to avoid loss of tracking. These solutions are considerably more dependable for click tracking.
To clarify, this update only impacts the tracking of clicks made on a Safari 12 browser.
How is ShopStyle helping with this transition?
We have spent the last few months ensuring ITP 2.0 does not impact our community’s links and revenue. Not only have we spoken directly to all our retailer partners, we have partnered with our parent and sister companies, Ebates and Rakuten Marketing (one of the largest affiliate network platforms), as well as our other affiliate platform partners to confirm all of our retailers are using cookie-less or other ITP compliant tracking. We are happy to report almost all of our retailers have confirmed they have or will have proper tracking in place soon.
Articles to help you understand ITP 2.0:
https://www.cnet.com/news/heres-how-apples-browsing-privacy-features-will-work-safari/
https://techcrunch.com/2018/06/05/apple-got-even-tougher-on-ad-trackers-at-wwdc/
http://junction.cj.com/article/what-you-need-know-about-apple-intelligent-tracking-prevention-itp
https://impact.com/partner-marketing/what-does-itp-2-0-mean-for-you/
PPC Program Members:
Retailers unable to confirm proper ITP 2.0 compliant tracking have been disabled on our PPC program. You will not be able to create content or earn revenue on clicks from these retailers until they confirm proper tracking is in place and we are able to reactivate them on the platform. We will update this list on a regular basis as more retailers become compliant.
Current List of Non-compliant Retailers:
| Shopbop AU |
| The Iconic AU |
| Crate & Barrel |
| Myer AU |
| Tuckernuck US |
| Cuyana US |
| The Webster US |
| David Jones AU |
| Cole Haan US |
| Goop US |
| True Religion |
| Zimmermann US |
| Maje US |
| Alexander McQueen |
| Sam Edelman US |
| Mother Denim US |
| BySymphony US |
| Uniqlo US |
| StyleBop AU |
| Rebecca Taylor US |
| Zanui AU |
| Bluefly |
| Mindy Mae’s Market US |
| Temple and Webster AU |
| Marks and Spencer AU |
| Singer22 |
| Rag & Bone |
| END Clothing US |
| Missguided AU |
| Zimmermann AU |
| Hunter US |
| Lulu & Georgia US |
| Joie US |
| Violet Grey US |
| Zadig & Voltaire US |
| Planet Blue |
| Bottega Veneta |
| Marissa Collections |
| Marks and Spencer US |
| Bandier US |
| Warby Parker US |
| Camilla and Marc AU |
| CB2 |
| Wolf and Badger US |
| Witchery AU |
| NA-KD US |
| Mackage |
| Houzz US |
| Tillys |
| Stella McCartney US |
| Dstld US |
| AHAlife US |
| Aldo |
| FashionABLE US |
| Black Halo US |
| Yumi Kim |
| 3.1 Phillip Lim US |
| General Pants AU |
| Goodnight Macaroon US |
| Tommy Hilfiger US |
| Senreve US |
| TopMan |
| Dagne Dover US |
| The Undone AU |
| Birchbox US |
| BNKR AU |
| Azalea US |
| Rebel Sport AU |
| Saba AU |
| Mecca AU |
| Lane Bryant |
| AlexandAlexa US |
| Diesel |
| Journelle US |
| Genuine People US |
| Agent Provocateur |
| J Brand |
| Lake Pajamas US |
| Minted US |
| Tuxe Bodywear US |
| Credo Beauty US |
| Ylang 23 |
| W Concept US |
| Fame & Partners AU |
| Forever New AU |
| Smallable US |
| Sportscraft AU |
| Glue Store AU |
| Sperry US |
| Bed Bath & Beyond |
| Accessory Concierge US |
| Seed Heritage AU |
| LUXE DH US |
| House AU |
| River Island AU |
| Peter Alexander AU |
| AG Jeans |
| Asos AU |
| Portmans AU |
| Matt & Nat US |
| Priceline AU |
| Bendon Lingerie AU |
| Cotton On AU |
| Scotch & Soda US |
| Oasis AU |
| Ily Couture US |
| Jeanswest AU |
| R.M. Williams AU |
| Dotti AU |
| The Iconic AU |
| Sally Beauty |
| Paula’s Choice US |
| eBay AU |
| Hart Hagerty US |
| Next UK |
| Priceline AU |
| French Connection |
| Buy Buy Baby US |
| Wittner AU |
| Mecca AU |
| Dorothy Perkins US |
| Keds US |
| Bonds AU |
| Charles Tyrwhitt AU |
| Sheridan AU |
| TAROCASH AU |
| SmallFlower.com |
| Cotton On AU |
| Uniqlo AU |
| The Body Shop |
| Oasis UK |
| Forever New AU |
| Princess Polly AU |
Photo via: @hellofashionblog
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