We know how exciting it is to share affiliate links with the world — after all Instagram is one of the largest and most engaging channels for you! While the Swipe Up feature has vastly improved how you can monetize your Instagram Story, we want to improve it to better engage with your viewers and encourage links to lead to sales. Bonus: this won’t create any additional work for you!
Introducing the new Swipe Up Product Page! If you link to a product from ShopStyle Collective via the Swipe Up feature for Instagram Stories, your followers will now see a more detailed look at the product with two shopping options built for this experience.
- Save for Later: Saving the product for later allows your followers to add an email address. An email will automatically be sent to your follower to purchase the item at their convenience. It also serves as a great reminder in their email inbox that this item is waiting to be shopped. These emails are powered by ShopStyle at no additional cost to you. Additionally, sales driven from these emails will be applied to your account.
- Shop Now: The shopper will be directed to the retailer, such as FreePeople.com, to buy the product. Chances are they will be more interested in purchasing after seeing a bigger product image with details, allowing you to maintain a strong conversion rate.
We want to protect your pay-per-click and conversion rate while giving you another revenue funnel, and help you drive high-quality traffic to retailers. Our new Swipe Up Product Page is the newest way to build your brand and grow your business.
If you don’t know how to add a link to your stories, click here.
If you have any further questions about this update, please email firstname.lastname@example.org.