This year we launched Power Your Passion, a new initiative that aims to offer all of our influencers the opportunity to grow their own business through technology, exposure, and monetization opportunities.
As a part of Collective, you are also a part of POPSUGAR Inc. POPSUGAR Inc. is the #1 independent media and technology company for women that includes ShopStyle.com, the leading fashion search engine with 18M shoppers a month around the world. POPSUGAR is where women go to find everything they love all in one place. With over 27M social followers and 85M monthly visits, POPSUGAR is the destination for women to find content to power their happy — whether it is what shoes to wear, what the best mascara is, or what the hottest trends are.
Over the next couple of months, we will be rolling out a number of new and exciting opportunities for you, our partners, to grow your influence across our sites. I am excited to announce one of the first opportunities around the global Fashion Weeks. Our editors on POPSUGAR and ShopStyle want to see your Fashion Week Looks. For the duration of Fashion Month, our influencers have the opportunity to be featured on both POPSUGAR and ShopStyle sites and social channels.
We will be sharing the best content across:
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ShopStyle site and social channels
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POPSUGAR Fashion and Beauty sites and social channels
In order to be considered to be featured, use:
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#ShopStyleFW on all your Looks created and social posts
Tips to be featured:
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Download the ShopStyle Collective app
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Create Looks in the app: upload images from your Fashion Week experience, and tag the products you are wearing in the Looks
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Include the hashtag #ShopStyleFW in the description of your Look
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Share your posts to social using the hashtag #ShopStyleFW. We will be searching Instagram, Twitter, Facebook, and Pinterest to feature the best content.
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Post as much as you want! We love great content.
Stay tuned for even more opportunities to Power Your Passion with Collective! We are just getting started.
xo,
Carlina and the ShopStyle Collective Team
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