With the year rounding out to a close, it’s hard to believe that November is just around the corner in a little less than a week. Once Halloween rolls around, the Christmas lights go up and the holiday deals start pouring in. So this week is the perfect time to carve out some space to draft your editorial blog plan for the next few months. It’s so important to prioritize key dates around your editorial content as this is the “most wonderful time of the year,” literally and figuratively, as a ShopStyle Collective blogger. Now is the time your readers look to you for the best deals, sales, gift guides, and suggestions on what to buy their loved ones this holiday season and the perfect time to maximize your ShopStyle Collective revenue earnings . So plan wisely and strategically, and be the influencer they look up to by crafting a well-thought-out editorial calendar around the below key dates.




pennypincherImage via Penny Pincher Fashion

Hi ShopStyle Collective:

Can you believe next week is already November? It’s time to really start thinking about your blog’s holiday strategy. Don’t worry, you can count on us to share the best blog-worthy sales all year long. Here are the best deals you should be sharing this week on your blog, as well as the hottest products from each retailer to help you maximize your earning potential.



Hey ShopStyle Collective,

It’s no secret that we fangirl over Reese Witherspoon’s iconic style. The best part is that she has brought it to life through her brand, Draper James. Draper James is your go-to place to add contemporary, timeless pieces to your closet!

The Lucky You Sale starts today, and you can get up to 75% off your favorite items. It’s only running for 48 hours, so act fast. (Oct. 24-26)

Shop our favorite picks by Draper James below, and let us know what your favorite pick is in the comment section. Happy shopping!




lemonstripesImage via Lemon Stipes

Hi ShopStyle Collective:

‘Tis the season for sweaters and pumpkin-spice-flavored everything! We’re back this week with the newest and most blog-worthy sales to help you maximize your earning potential! Here are the best deals you should be sharing this week on your blog, as well as the hottest products from each retailer.


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We are excited to share our top ten Looks & Collections users to date!  Keep an eye out on your inbox this week for a helpful email from ShopStyle Collective full of tips on best practices for Looks, and how to mimic these top generating users on your Looks page.


wiw-2Image via Walk In Wonderland

Hi ShopStyle Collective:

October is one of the longest months of the year, which means you have more time to maximize your earning potential! Here are the best deals you should be blogging about this week, as well as the hottest products from each retailer to help you do just that. (more…)

(See here Part I: Your Social Media Strategy For Fall)

Apart from the general content strategy that you should have in place for this busy time, let’s start with pointing out the key dates to remember:

Halloween: Oct. 31
Thanksgiving: Nov. 24
Black Friday: Nov. 25
Christmas: Dec. 24/25
(depending on where you and your audience lives)
New Year’s Eve: Dec. 31

While we urge you to always have a content calendar in place that leads you through the year, having a fully thought-out plan for this last quarter is particularly crucial to drive sales in and increase your earnings.

(Picture/Content credit: Christine Andrew / HelloFashionBlog.com)


In order to make your ShopStyle Collective experience an effortless and enjoyable experience, we’re constantly updating our tools to make our platform as efficient and beneficial to you as possible. This means enhancing existing features, like our product widget and Looks and Collections — making them even better.


Today we’re excited to introduce Convert, an enhancement that allows you to turn a product widget into a Look and a Look into a product widget. This feature will save you time and allow you to earn even more money (influencers who use Looks see up to 5x higher conversion rates!). Read on to find out how it works and why you should use it.



When Jane Marie Chen, cofounder and CEO of Embrace Innovations, said she hopes to save the lives of 1 million babies by the end of this year, the woman next to me leaned over and whispered, “And what did you do today?”

Not a lot compared to the four impressive women on the panel at the Power Your Happy event in San Francisco on Sept. 30, a celebration of POPSUGAR founder and President Lisa Sugar’s new book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life. But that’s OK — actually, it’s precisely the point: I was there to learn from smart, accomplished women who’ve already built their dream lives.

Lisa kicked off the night by saying “do more of what you love every day” to find your own passion and career success. “Get out there. Pick up clues along the way to find your happy,” Lisa said. She inspired the group by sharing her personal journey to founding POPSUGAR, some examples of what powers her happy, and reasons why her mantra is “Work hard, play nice.” Oh, and her other mantra: “What would Beyoncé do?”

With the purchase of a ticket, every guest received a copy of the book and a Must Have box featuring goodies hand-picked by Lisa herself. After the panel discussion, guests mingled at the Bespoke event venue in Westfield San Francisco Centre, Instagramming blue cotton candy and sipping on flower petal-topped cocktails by M.Y. China. Nab tickets for the upcoming Los Angeles event here!

So what did these powerful women have to say about finding their happy? Read on for highlights from the San Francisco event!

Meet the Panelists (from L-R)


Melody McCloskey, cofounder and CEO, StyleSeat
Lisa Sugar (host), founder and president, POPSUGAR
Jane Marie Chen, cofounder and CEO, Embrace Innovations
Leena Rao (moderator), senior writer, Fortune Magazine
Marne Levine, chief operating office, Instagram

On Taking Risks


“Having a purpose made me fearless.” — Jane

“It’s worth it if it’s rooted in the right reasons.” — Marne

“If someone else starts this company, and it’s not me, I will die.” — Melody on the catalyst it took to take the risk to start her company.

On Failure


“I probably fail at something every single day. It’s what you do with those mistakes.” — Marne

“We’re not defined by our successes and failures, but by our values and how we live up to those values.” — Jane

“Keep at it if it’s something you love and are passionate about.” — Melody

On Mentors


“It’s like dating. It’s easy and fun and before you know it you’re in a relationship. You don’t need a DTR.” — Marne

“One of my biggest lessons I learned is to not be afraid to ask for help.” — Jane

“The biggest barrier in starting a company is that emotional stuff blocking you. Find someone who you admire who loves you and inspires you, who has your back.” — Melody

Originally written by Tara Block here.

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jseverydayfashionImage via J’s Everyday Fashion

Hey, ShopStyle Collective:

Need one more reason to get excited for Fall fashion? The sales are unbelievable! Here are the best deals you should be blogging about this week, as well as the hottest products from each retailer, to help you maximize your earning potential.  (more…)

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